Burberry : A refocus on the historical DNA of the franchise makes sense at this stage but is no guarantee of success in the longer term
>H1 results show a loss as expected, a £ 40m cost-cutting programme has been launched with £ 25m effective in H2 - At the publication of Q1 retail sales (-21% l-f-l) the group indicated that it anticipated an operating loss over the half-year period based on an expected sharp decline in retail activity in Q2. The publication was not surprising in that context: H1 sales were £ 1,086m with adjusted EBIT of -£ 42m, we forecast £ 1,077m and -£ 35m and the company-compil...Burberry Group designs, makes, sources and sells luxury products under the Burberry brand. Co.'s products are for women, men and children and include apparel, accessories, and beauty. Co.'s products are sold globally through its directly operated store network and online at Burberry.com, as well as through franchisees and third-party retailers, both offline and online. In a few selected areas such as Eyewear and Beauty, Co. uses the product and distribution capability of licensing partners. Co. operates in three regions: Asia Pacific; Europe, Middle East, India and Africa; and Americas. As of Mar 31 2017, Co.'s store portfolio had 469 directly-operated stores and 48 franchise stores.
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