EUR 160.00 For Business Accounts Only

Researchstudie Anno englisch - #Media and Games Invest plc - 23.07.2020

Media and Games Invest plc (formerly Blockescene plc) holds a profitable and growing portfolio of gaming
and digital media companies. The group primarily aims to grow via acquisitions of companies in distressed
situations or in financial difficulties, restructuring and integrating them within a large platform. Up to now, this
strategy has generated various synergies such as cost reductions, leverage and scale advantages. According
to the management this strategy is pursued by a few competitors, especially in the gaming sector, leaving
room for making acquisitions at a favourable price. In 2020, the following has already been accomplished: 1)
the acquisition of the North American mobile data platform Verve Group, 2) an increase in gamigo AG equity
share from 53% to 98%, 3) the purchase of the programmatic advertising company Platform 161, and 4) a
minority interest acquisition in ReachHero. In the current COVID-19 pandemic, video games have proved
once again to be crisis-proof and non-cyclical. As consumers have had more leisure time, the demand for
entertainment and thus for video games has sharply increased. As reported, new players for gamigo´s massively
popular multiplayer online games increased to 35% in March 2020 compared to January/February. In
July 2020, MGI shares have moved into the scale segment (previously on the Basic Board) of the German
Stock Exchange.