Behind the Wheel: Precision Solutions and Telematics in Latin America

Luciano Mottim Gomes stands in the middle of a soybean field on his farm in Paraná State Brazil.  Other than a large, red combine harvester, there is nothing and no one to see for miles around.  And yet Luciano is not alone.  Thousands of miles away in Sorocaba there is a team of highly skilled, technical operators who have got his back. Watch our latest episode of Behind the Wheel to find out more about how we are supporting farmers like Luciano in bringing cutting edge agricultural technology to plains of Latin America. Watch the full webisode on:

London, July 20, 2018

Technologically advanced agricultural and construction machinery require training and skill to be operated to their full potential, and the CNH Industrial (NYSE: CNHI /MI: CNHI) Training and Technology Center (CTT) in Sorocaba, São Paulo state, Brazil was conceived exactly with this in mind. It is from this base that the company provides not only remote support for its customers who are using precision farming and telematics packages, but also a raft of training programs and specialized services for operators throughout the whole of Latin America.

The figures generated by the center are quite staggering: in three years they have trained some 5,000 customers across 1,000 training days and responded to more than 30,000 support requests.

Gregory Riordan, CNH Industrial’s Precision and Telematics Solutions Director for Latin America, is in no doubt as to the importance and scope of the work carried out here: “We have clarified issues, suggested adjustments and answered queries not only in Brazil but also in Argentina, Peru, Cuba and other Latin American countries. In so doing we have helped farmers keep on track with their planting, cultivating and harvesting”.

Watch the webisode at:

CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website:

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Media contact:

Laura Overall    

Corporate Communications Manager

CNH Industrial              

Tel. +44 (0)2077 660 338                       

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