Report
Seth Goldstein
EUR 100.00 For Business Accounts Only

Raising our Scotts Miracle Gro FVE to $100 on Improved Hawthorne Outlook; Shares Fairly Valued

We revisited our outlook for Scotts Miracle Gro's Hawthorne segment to fully incorporate our cannabis forecasts. Hawthorne is the top supplier of hydroponic cultivation equipment and has an estimated market share of 40%-50%, depending on the product. We expect the cannabis industry to grow by 9 times through 2030 amid widening legalization and increased participation in the U.S. and Canadian markets. Having updated our model to incorporate our improved outlook, we raised our Scotts fair value es...
Underlying
Scotts Miracle-Gro Company Class A

Scotts Miracle-Gro is a manufacturer and marketer of consumer lawn and garden products in North America. The company's segments are: United States Consumer, which consists of the company's consumer lawn and garden business located in United States; Hawthorne, which consists of the company's indoor, urban and hydroponic gardening business; and Other, which consists of the company's consumer lawn and garden business in geographies other than the United States and the company's product sales to nurseries, greenhouses and other customers. The company manufactures, markets and sells lawn and garden products in the following categories: lawn care, gardening and landscape, hydroponics, and controls.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Seth Goldstein

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