Sabre Insurance Group operates in the private motor insurance sector providing insurance through a network of insurance brokers and through its own direct brands - Go Girl, Insure 2 Drive, and Drive Smart. Co.'s Go Girl direct brands target female drivers and is primarily promoted via Price Comparison Websites. Insure 2 Drive provides general motor insurance and is almost entirely promoted via Price Comparison Websites. Drive Smart provides telematics car insurance which involves a device being fitted into the customer's vehicle to monitor a number of aspects of their driving behaviour.
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