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Dan Salmon
  • Dan Salmon

Meta Platforms (META, Buy, $775 target) Reddit (RDDT, Neutral, $180 ta...

RDDT recently made a change to the Reddit Ads platform to allow advertisers to import campaign details directly from Meta Ads Manager. For RDDT, the benefit is obvious: it’s now much easier for META’s millions of advertisers to launch RDDT ad campaigns, which should accelerate growth of RDDT’s small and medium-sized (SMB) advertiser base and could do so materially. However, we think there are implications for META too, especially as the FTC’s antitrust case seeking the divestment of Instagram a...

Dan Salmon
  • Dan Salmon

Meta Platforms (META, Buy, $775 target) Ad recession outperformer? Lo...

In the past few weeks, META has shared more details on its latest innovations “under the hood” in the ad system, including the new Generative Ads Recommendation Model (GEM).

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