Alpha Augmented Services completes Google Accelerator: Climate Change 

Switzerland based company connected with Google resources to accelerate its mission to help companies significantly reduce CO2 emissions, cut costs and save packaging materials in their global supply chains.

Zug, Switzerland, December 9, 2024 – Alpha Augmented Services completed the . Over the course of the 10 week program representatives from Alpha Augmented Services participated in tailored activities designed to harness the full power of Google's resources through in-person and virtual activities, personalized 1:1 mentoring sessions, and collaborative group learning experiences designed to empower high-potential startups that are leveraging technology to combat climate change. 

As a result of the program Alpha Augmented Services will be able to make its AI infrastructure even more efficient and scalable. Alpha Augmented has also made progress in the cost efficiency of cloud-based processes, which has already led to significant cost savings for the company.  In addition, Alpha Augmented is benefiting from the positive impetus for sales strategies and increased international visibility generated as part of the program. Participation in the Google Accelerator is thus helping Alpha Augmented to accelerate its international expansion and win customers worldwide.

Laurin Paech, CTO and co-founder of Alpha Augmented Services: “The Google Accelerator was very valuable for the further development of our company. We received guidance for the optimization of structures, processes and the approach to customers. This will make us even more capable of reducing CO2 emissions and supply chain costs for companies and logistics providers alike and contributing to the sustainable improvement of our environment.”

The Accelerator program is part of Google’s broader commitment to help individuals, cities, and partners to collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030, and the company’s goal to achieve net-zero emissions across Google-wide operations and value chains by 2030.

“We believe that Artificial Intelligence (AI) stands at the forefront of climate action, offering unprecedented potential to tackle some of the most pressing environmental challenges,” said Adam Elman, Google’s EMEA Head of Sustainability “We’ve been so inspired by how the startups in this cohort are creatively leveraging technology and bringing their wealth of perspectives and approaches to climate change mitigation and adaptation. We’ll be closely following their amazing work moving forward and continuing to support them as best we can.”

Google for Startups ran the Accelerator in partnership with the Google Cloud and Google Sustainability teams. Activities focused on deep dives into crucial areas such as product design, business growth strategies, and leadership development, providing startups with the tools they need to effectively scale their climate solutions. Alpha Augmented Services also received dedicated Google Cloud technical expertise and credits via the .

Stay up to date on the exciting further development of Alpha Augmented Services and visit our website

About Alpha Augmented Services

Alpha Augmented Services offers a cloud-based SaaS platform for logistics optimization. Leveraging AI and machine learning, the company improves entire supply chains, delivering proven savings of up to 20% in costs and CO2 emissions. Additionally, warehouse efficiency can increase by up to 35%, and pallet and container packing speed improves by up to 40%. Overall productivity gains can reach 40%. The software is fully automated and requires no further input from supply chain personnel. Implementation can be completed within weeks. Founded in 2020 by Massimo Rossetti, Laurin Paech, and Joachim Paech, Alpha Augmented has offices in North America, Europe, and Asia. ALPHA Augmented was awarded by TIACA to the best Sustainable Logistik Start Up worldwide in 2024.

For more information, visit .

Press contact Alpha Augmented Services AG
edicto GmbH

Axel Mühlhaus

Eschersheimer Landstraße 42

60322 Frankfurt

Tel. +49 (0)69 90550552

For Google specific inquiries: