TOKYO--(BUSINESS WIRE)--
Dentsu Inc. announced today that the “72 Seasons Nara” mobile device application developed in collaboration with publisher Heibonsha under their joint project “Beautiful Living Research Lab” was released on October 23.
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72 Seasons Nara Logo (Graphic: Business Wire)
Japan is known as a country with four beautiful seasons, but how many know that those seasons can be further divided into 72 mini-seasons, each only lasting just five days or so, such as “Spring Winds Thaw the Ice,” “The First Peach Blossoms,” and “The First Frost Fall”? You can enjoy those subtle changes in the natural world, especially when travelling in Nara, through the application “72 Seasons Nara.”
Nara, located south of Kyoto, is one of the oldest capitals of Japan with over 1,300 years of history and the cradle of Japan’s arts, crafts and literature. As is shown by a number of extant historical Buddhist images and buildings around Nara City, Japanese culture flourished here under the reign of successive emperors. Nara is a treasure house of ancient history and culture set in a beautiful natural environment. It is one of the most popular cities among tourists visiting Japan.
“72 Seasons Nara” presents those charms of Nara on a seasonal basis in both English and Japanese, and is the perfect application to accompany people on their journeys around the prefecture. Based on the 72 seasons that have been used in Japan since ancient times, the calendar app offers a way to enjoy Nara that is unique to each season by introducing the ever-changing beauty of nature, the festivals and events based on Nara’s long history and culture, and its wealth of seasonal foods. The calendar is updated approximately every five days. The “Seasonal Adventure” section gives trip suggestions for each of the four main seasons—spring, summer, autumn and winter. “72 Seasons Nara” is a free-of-charge mobile application that can be used on iOS and Android devices.
Overview of the “72 Seasons Nara” Mobile Device
Application
Name: 72 Seasons Nara
Price: Free of
charge
Languages: English and Japanese (selectable within the app)
Platforms:
iOS and Android
Download URLs:
iOS https://itunes.apple.com/app/nai-liangkoyomi/id1163139998?ls=1&mt=8
Android
https://play.google.com/store/apps/details?id=jp.co.heibonsha.app.nara_koyomi
App
Description: http://www.kurashikata.com/72seasons-nara-koyomi/
About the original 72 Seasons app
The
72 Season Nara app is related to the original 72 Seasons app, which is
the first ever app to update according to the ancient Japanese calendar.
Based on the 72 seasonal names, 72 Seasons app brings you seasonal foods
and events in a beautifully illustrated package based on the subtle
changes throughout the year. It updates approximately every 5 days, like
the 72 Season Nara app. 72 Seasons app (Japanese version named “Everyday
Life Almanac”) was developed in November 2010 by Heibonsha and Dentsu,
as part of their Utsukushii Kurashikata Institute activities, and boasts
more than 379,000 downloads to date. 72 Seasons app (English version)
was released in December 2015.
You can download 72 Seasons app here: http://www.kurashikata.com/72seasons/
View source version on businesswire.com: http://www.businesswire.com/news/home/20161024005504/en/
