TOKYO--(BUSINESS WIRE)--
Dentsu Inc. (TOKYO: 4324) (ISIN: JP3551520004) (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that the “72 Seasons Nara” mobile device application developed in collaboration with publisher Heibonsha (President: Mito Shimonaka; Head Office: Tokyo) under their joint project “Beautiful Living Research Lab”1 was released on October 23. This application, which was developed for Nara Prefecture, is the first in a series where content from the popular “Everyday Life Almanac”2 Japanese calendar app and its English version “72 Seasons”3 has been customized for a local government as a new business development in order to meet in-bound tourism demand.
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72 Seasons Nara (Graphic: Business Wire)
“72 Seasons Nara” presents the charms of Nara on a seasonal basis in both English and Japanese, and is the perfect application to accompany people on their journeys around the prefecture. Based on the 72 seasons that have been used in Japan since ancient times, the calendar app offers a way to enjoy Nara that is unique to that season by introducing the ever-changing beauty of nature, the festivals and events based on Nara’s long history and culture, and its wealth of seasonal foods. The calendar is updated approximately every five days. The “Seasonal Adventure” section gives trip suggestions for each of the four main seasons—spring, summer, autumn and winter. “72 Seasons Nara” is a free-of-charge mobile application that can be used on iOS and Android devices.
Looking ahead, the number of people visiting Japan is expected to increase. Under the auspices of the “Beautiful Living Research Lab” project, Dentsu and Heibonsha will continue to create and market proposals for customized content that is tailored to the needs of companies and local governments in response to the inbound tourism demand.
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Overview of the “72 Seasons Nara” Mobile Device Application |
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| Name: | 72 Seasons Nara | ||||
| Price: | Free of charge | ||||
| Languages: | English and Japanese (selectable within the app) | ||||
| Platforms: | iOS and Android | ||||
| Download URLs: | |||||
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iOS |
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https://itunes.apple.com/app/nai-liangkoyomi/id1163139998?ls=1&mt=8 |
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Android |
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https://play.google.com/store/apps/details?id=jp.co.heibonsha.app.nara_koyomi |
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| App Description: | |||||
| 1 | Established in November 2010 by Dentsu and Heibonsha, the “Beautiful Living Research Lab” (“Utsukushii Kurashikata Institute” in Japanese) project proposes a beautiful lifestyle by focusing on how people in Japan have been living their daily lives from time immemorial, and on how this knowhow has been incorporated into modern-day life. | |
| 2 | Released in November 2010, “Everyday Life Almanac” is a free-of-charge mobile phone application in Japanese for iPhone, iPad and Android devices. The cumulative number of downloads as of October 11, 2016 is 379,000. | |
| 3 | Released in December 2015 as the English version of “Everyday Life Almanac,” “72 Seasons” is a free-of-charge mobile phone application for iPhone, iPad and Android devices. The cumulative number of downloads as of October 11, 2016 is 22,000. | |
[About the Dentsu Group]
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 115 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its ten global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell (PR) and 360i.
The Dentsu Group has a strong presence in over 140 countries across five
continents, and employs more than 48,000 dedicated professionals. Dentsu
Aegis Network Ltd., its global business headquarters in London, oversees
Dentsu’s agency operations outside of Japan. The Group is also active in
the production and marketing of sports and entertainment content on a
global scale.
www.dentsu.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20161024005500/en/
