4917 Mandom Corporation

A Student from Indonesia, for His Work in the Television Commercial Category, Received THE GREATEST GATSBY PRIZE in the 12th GATSBY CREATIVE AWARDS, One of the Largest Awards for Student Creative Work in Asia

Mandom Corporation (Headquarters: Osaka)(TOKYO:4917) held the final judging for the 12th GATSBY CREATIVE AWARDS on Saturday, March 10th, in Shibuya, Tokyo. The expert panel of judges in each field made their selections, and the audience cast votes as well. The television commercial division, which could be considered the jewel of this competition, drew submissions from twelve countries and regions throughout Asia. Out of the 526 entries, it was a creation of Indonesian student, Islam Luthfi Syaiful, that took THE GREATEST GATSBY PRIZE, the grand prize for the competition. This is the second time that the grand prize in this competition has been presented to a student from Indonesia.

View the award-winning video here: https://award.gatsby.jp/12/cm/luthfi-syaiful-islam

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180327005535/en/

ISLAM LUTHFI SYAIFUL, the winner of THE GREATEST GATSBY PRIZE in the 12th GATSBY CREATIVE AWARDS (Ph ...

ISLAM LUTHFI SYAIFUL, the winner of THE GREATEST GATSBY PRIZE in the 12th GATSBY CREATIVE AWARDS (Photo: Business Wire)

The 12th GATSBY CREATIVE AWARDS

Provided by "GATSBY," a men's cosmetic brand with a strong presence throughout Asia, the GATSBY CREATIVE AWARDS initially began as the "GATSBY Student CM Awards" in 2006 from the company's desire to provide a forum for students to express and display their creative talent. Now in the twelfth year, the event involves participants from twelve different countries and regions in Asia, making it the largest ever in its history.

Comment from the Judge: TERRY ITO (Director, TV producer, TV personality, critic, author and actor)

“Just watching the commercial made me happy, which I think is the most important thing. You watch the video, and the product is presented. This made me want to purchase and keep the product in my house. The casting of the characters was also great. It was a wonderful piece.”

ISLAM LUTHFI SYAIFUL, Upon Receiving the Award

“I really appreciate that this work piece, which was created by the school teachers and everyone who appeared in the cast, has received such a great prize. Thank you very much to everyone!”

EN
28/03/2018

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