Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems
Suit in Eastern District of Texas asserts five U.S. patents covering shopper analytics, inventory intelligence, personalized marketing, and automated checkout in H&M stores
CORNELIUS, N.C., Dec. 03, 2025 (GLOBE NEWSWIRE) -- . (“Alpha Modus”), a U.S.-based retail technology company and subsidiary of Alpha Modus Holdings, Inc. () specializing in in-store AI systems, today announced that it has filed a patent infringement . The complaint alleges that H&M’s U.S. retail operations infringe five Alpha Modus patents directed to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and point-of-sale workflow automation.
The patents-in-suit—U.S. Patent Nos. ; ; ; ; and —stem from inventions dating back to 2013 and cover methods and systems for monitoring shopper behavior, analyzing product interactions, optimizing product placement, managing inventory in real time, and enabling seamless in-store purchase experiences.
According to the complaint, H&M leverages technologies including RFID garment tracking, in-store digital video systems, mobile applications, inventory and replenishment software, and interactive mirrors to collect and act on shopper and product interaction data within H&M-branded stores across the United States. Alpha Modus alleges that these systems practice the patented methods and systems claimed in the asserted patents.
“For more than a decade, Alpha Modus has invested in engineering, deploying, and commercializing patented in-store AI technologies that help retailers understand shoppers in real time, manage inventory more intelligently, and modernize the store experience,” said William Alessi, CEO of Alpha Modus, Corp. “We welcome partners who license and integrate our technology into their operations. At the same time, we have a responsibility to our shareholders, customers, and ecosystem partners to enforce our IP when others use our innovations without authorization.”
“This action is another step in advancing a standardized, trusted infrastructure for in-store AI,” Mr. Alessi continued. “We believe that enforcing these patents ultimately benefits the broader retail market by rewarding those who innovate and invest, while encouraging responsible collaboration through our partner ecosystem.”
The complaint seeks a jury trial, a finding that H&M has directly and indirectly infringed each of the asserted patents, a permanent injunction against further infringing use, and monetary damages of no less than a reasonable royalty, including enhanced damages for alleged willful infringement and an award of attorneys’ fees and costs.
Alpha Modus notes that, in addition to asserting its portfolio in court, it has entered into multiple licensing and business agreements with companies that have chosen to access the company’s patented technologies through negotiated arrangements rather than unlicensed use.
About Alpha Modus, Corp.
Alpha Modus is a vertical AI company focused on real-time, in-store shopper engagement and attribution. Its patented “closed-loop” retail AI framework — Sense → Decide → Deliver → Attribute — enables brands and retailers to measure the full impact of digital content, physical interactions, and transaction outcomes. Through subsidiaries like Alpha Modus Financial Services, the company is actively deploying technologies that merge artificial intelligence, retail media, and financial access across the physical retail landscape.
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