Nayax Holds Hardware Prices Steady to Support Its U.S. Customers Despite New U.S. Tariffs

HERZLIYA, Israel, April 04, 2025 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement and  designed to help merchants scale their business by simplifying payments and maximizing loyalty, today announced that it will maintain current hardware pricing for U.S. customers, despite new tariffs imposed on imports to the United States. This decision underscores Nayax’s commitment to customer growth and their operational excellence while showcasing the strength of its global operations.

On April 2, 2025, the U.S. administration announced tariffs on imports from most countries, including the Philippines and Israel, where the majority of Nayax’s hardware is assembled.

Nayax implemented over the past several years strategic measures to enhance its supply chain resilience. These efforts included optimizing logistics, strengthening supplier relationships, and leveraging the company’s global scale to secure favorable terms.

This pricing stability reinforces Nayax’s commitment to its 95,000+ valued customers. By delivering advanced automated self-service payment technology at competitive prices, Nayax empowers its customers to operate efficiently and stay ahead in a rapidly evolving payments landscape.

"For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers," said Carly Furman, CEO of North America. "While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes."

About Nayax

Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. As of December 31, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency. For more information, please visit .

Forward-Looking Statements

This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on March 4, 2025 (our "Annual Report"). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.

Public Relations Contact:

Scott Gamm

Strategy Voice Associates

Investor Relations Contact:

Aaron Greenberg

Chief Strategy Officer