ADT Brings To Life The Benefits Of Home Automation Backed By Professional Security
New Campaign leans in on benefits of “DIFY” (do it for you) with concierge-like home automation services, paired with professional installation
BOCA RATON, Fla., July 17, 2018 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today revealed a campaign positioning “concierge services” through the leading industry home automation platform, ADT Pulse. The campaign showcases the consumer benefits of integrated home automation of lights, locks, doorbells, video and more - all backed by real protection and professional monitoring from ADT. Additionally, ADT is showcasing how voice activation with Amazon Alexa gives customers an easy, hands-free solution for dynamic scenes that deliver a personalized service.
As part of this campaign, ADT has rolled out a series of new TV spots and online video vignettes that demonstrate various themed personal moments combining ADT’s life safety standards and customizable smart home experiences. From a woman receiving a notification on her phone through her ADT-integrated video doorbell and remotely unlocks the door for her friend, to a family who prepares for their trip by setting their ADT system to “Vacation Mode,” automatically turning off the lights, turning down the thermostat and locking the door, personalization is at the fingertips of every ADT customer. The campaign will also feature expanded capabilities with Amazon Alexa. Currently, ADT’s interactive Pulse Platform recognizes over 100 voice-activated utterances from Alexa.
“ADT brings the benefits of home automation and security together in one app, coupled with the ease and peace of mind that comes from a ‘do it for you’ installation and professionally monitored and maintained solution from ADT,” said Jamie Haenggi, Chief Growth Officer at ADT. “We thought it would be interesting to celebrate some of the ways our more than 2.3 million home automation customers are using their system. As a leading voice integrator in the security industry, ADT continues to aggregate technologies seamlessly into our Pulse home automation app and offer more benefits to our customers coupled with the peace of mind of 24/7 monitoring.”
According to research from Parks Associates*, 32 percent of U.S. broadband households own at least one connected device, and 50 percent of households intend to purchase a smart home device in the next year – however many households are not taking full advantage of these devices to their fullest capacity.
With ADT, smart security is customized just for you, allowing customers to unlock the full potential of their smart home - providing personalized smart home security solutions in a single app, allowing smart home control via voice command and all-in-one app control – all backed by 24/7 monitoring and customer support.
For more information, and to view the new TV spots, please visit
*Source - /news-releases/parks-associates-nearly-75-of-consumers-planning-to-buy-smart-home-devices-value-interoperability-with-other-products-in-their-home-300659904.html
About ADT
ADT is a leading provider of security and automation solutions in the United States and Canada for homes and businesses, people on-the-go and their network. Making security more accessible than ever before, and backed by 24/7 customer support, ADT delivers same-day service and live answer within seconds in customer operations, helping customers feel more safe and empowered. ADT is headquartered in Boca Raton, Florida and employs approximately 17,500 people throughout North America.
Media Relations
Jason Shockley
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