ALBFR Sidetrade SA

Sidetrade Announces Cash Culture app on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Sidetrade Announces Cash Culture app on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace

Sidetrade customers can now benefit from a cash mindset across the order-to-cash cycle, more effectively accelerating payment dispute resolution.

Sidetrade today announced it has launched its Cash Culture app on Salesforce AppExchange, empowering sales and customer service teams to resolve invoice disputes faster, and utilize a single source for customer payment cases within Salesforce. Cash Culture increases productivity and real-time collaboration between sales, delivery, and finance, leveraging customer financial data and machine learning powered by Sidetrade.

Built on the Salesforce Platform, Sidetrade Cash Culture is currently on AppExchange.

Sidetrade Cash Culture app

The Cash Culture app introduces the management of customer financial cases within Salesforce. Cash Culture connects business and finance with streamlined communication and enhances real-time visibility of account information for a personalized customer experience.

Comments on the News

Rob Harvey, chief product officer at Sidetrade said: "The swift resolution of disputes and discrepancies will save businesses time and cash, and importantly, create a high-quality customer experience when it comes to collecting payment. Cash Culture is an effective case management solution bringing a natural extension for collaboration between customers, finance and operations. "

"Sidetrade’s Cash Culture is a welcome addition to AppExchange, as it powers digital transformation for customers by enabling finance, sales and operations to more efficiently, " said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success."



  Investor & Media relations

Christelle Dhrif             00                                  

 About Sidetrade ()

Sidetrade (Euronext Growth: ALBFR.PA) accelerates company revenue and cashflow. Its Artificial Intelligence, Aimie, is able to recognize and anticipate customer behaviour in order to recommend, in real time, the best strategies for sales and finance teams. Aimie reinforces three pillars of the customer journey: sales development, loyalty, and collection speed. Sidetrade has a global reach, thanks to its 250 talented employees based in Paris, London, Birmingham, Dublin, and Amsterdam. Used in 80 countries, Sidetrade's technology enables more than 2,700 businesses of all sizes and from all sectors to be more competitive.

For further information, visit us at and follow us on Twitter @Sidetrade.

 

About Salesforce AppExchange ()

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 solutions, 8 million customer installs and 90,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

Like Salesforce on Facebook:

Follow Salesforce on Twitter:

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.



In case of a discrepancy between the French and English versions of this press release, only the English version should be deemed valid.

Attachment

EN
27/10/2020

Underlying

ALBFRSidetrade SA

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Sidetrade SA

 PRESS RELEASE
Free
ALBFR SIDETRADE SA

Partenariat entre Sidetrade et NX Partners pour accélérer la transform...

Partenariat entre Sidetrade et NX Partners pour accélérer la transformation financière au Benelux et en Suisse leader mondial des applications Order-to-Cash basées sur l'IA, annonce aujourd’hui la signature d’un partenariat avec , cabinet de conseil financier au service des grandes entreprises d’Europe occidentale. Par cette alliance, Sidetrade met au service des directions financières son IA agentique et ses capacités avancées d’analyse de données, tandis que NX Partners apporte son expertise reconnue en matière de performance et de stratégie financière. Ensemble, les deux sociétés entend...

October 31, 2025 1 EN
 PRESS RELEASE
Free
ALBFR SIDETRADE SA

Sidetrade and NX Partners form Alliance to Strengthen CFO Resilience i...

Sidetrade and NX Partners form Alliance to Strengthen CFO Resilience in Benelux and Switzerland , a global leader in AI-powered Order-to-Cash (O2C) applications, today announced a partnership with , an independent financial advisory firm serving leading enterprises in Western Europe. This alliance combines Sidetrade’s agentic AI and data capabilities with NX Partners’ financial expertise to help CFOs gain the agility, control, and confidence required to navigate rapidly shifting market conditions. Belgium and Switzerland consistently rank near the bottom of the European league table for pa...

October 31, 2025 1 EN
Free Trial
ALBFR SIDETRADE SA

Sidetrade: 1 director

A director at Sidetrade bought 100 shares at 231.000EUR and the significance rating of the trade was 52/100. Is that information sufficient for you to make an investment decision? This report gives details of those trades and adds context and analysis to them such that you can judge whether these trading decisions are ones worth following. Included in the report is a detailed share price chart which plots discretionary trades by all the company's directors over the last two years clearly showi...

10/28/25 October 28, 2025 1 EN
 PRESS RELEASE
Free
ALBFR SIDETRADE SA

Sidetrade Completes Acquisition of ezyCollect

Sidetrade Completes Acquisition of ezyCollect , a global leader in AI-powered Order-to-Cash applications, today announced the completion of the acquisition of 100% of ezyCollect, a leading Australian SaaS provider specializing in Order-to-Cash solutions for small and mid-sized businesses. Announced on October 13, 2025 (cf. ), the transaction marks another milestone in Sidetrade’s international growth strategy. Already established in Europe and North America, Sidetrade is now expanding its footprint into Asia-Pacific. The addition of ezyCollect provides the Group with a new growth engine in...

October 27, 2025 1 EN
 PRESS RELEASE
Free
ALBFR SIDETRADE SA

Sidetrade : Finalisation de l’acquisition d’ezyCollect

Sidetrade : Finalisation de l’acquisition d’ezyCollect , leader mondial des applications Order-to-Cash basées sur l'IA, annonce aujourd’hui avoir finalisé l’acquisition de 100% du capital d’ezyCollect, acteur australien de référence dans la gestion du cycle Order-to-Cash pour les petites et moyennes entreprises (PME). Annoncée le 13 octobre 2025 (cf. ), l’opération marque une nouvelle étape dans la stratégie internationale de Sidetrade. Déjà présent en Europe et en Amérique du Nord, le Groupe étend désormais sa présence à l’Asie-Pacifique, se dotant, avec l’éditeur SaaS ezyCollect, d’un no...

October 27, 2025 1 EN

ResearchPool Subscriptions

Get the most out of your insights

Get in touch