ALSO Reinforces Growth Plan: New Logistics Hub in Romania

The rapid expansion in Eastern Europe is part of ALSO's growth strategy. A turnover of more than 1.5 billion Euros in 2019 in ITC distribution makes the Romanian market one of the biggest in the region. With its broad vendor portfolio, operational excellence, and financial strength the Technology Provider is ready to make an impact.

Currently, ALSO is present in 23 countries, 13 of them in Eastern Europe. A state-of-the-art webshop with a constantly optimized product portfolio as well as cloud platforms for the as-a-service business, cybersecurity, the Internet of Things, streaming, and AI enabled the company to generate a turnover of nearly 10.7 billion Euros in 2019. Its proven competence regarding the integration of new acquisitions puts the company in a very good position to rapidly grow its Romanian branch.

With new vendors onboard such as Microsoft, Lenovo or HP Inc. for supplies, and a strong growth of nearly 25 percent since the beginning of 2020, the company is ready to substantially increase its market share. In order to cope with the rising demand, it is extending its logistical capacities, creating a local hub for distributions.

Gustavo Möller-Hergt, CEO of ALSO Holding AG (ALSN: SIX): "Our goal is clear: we want to be number one in the Romanian ICT market. Conditions could not be better. With our high level of professionalism, our great availability of working capital, and our fully digital approach in our route to market, in the transactional as well as the consumptional business, we have the best prerequisites to achieve this goal, onboarding new vendors and resellers alike."

The successful introduction of SAP, the new e-commerce platform, the launch of the ALSO Cloud Marketplace in July, and the development of ALSO's Romanian team were the biggest milestones in 2020 so far.

The combination of these factors enables the company to offer significantly improved services. Faster order processing leads to speedier delivery, digitally controlled inventories result in higher availability of items. More vendors, improved logistics, and highly attractive products, solutions, and services mean that ALSO is all set to continue its rapid growth.

Direct link to media release:

Contact person ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
Telefon: 7
E-Mail:

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. ALSO offer more than 660 vendors of hardware, software and IT-services access to over 110 000 buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented in 23 European countries and generates total net sales of approximately 10.7 billion euros with around 4 000 employees in the fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at

Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family- equity business model. The group carries out direct investments with its own equity in corporate spin-offs and medium-sized companies in «special situations». With the guiding principle «execution - following the rules of art», the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on current megatrends (knowledge, connectivity, prevention, demography, specialization, future work, shopping 4.0). Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. More information: