Abercrombie & Fitch Named Official Fashion Partner of the Dallas Cowboys
Abercrombie brings its signature style to the Cowboys and their fans
NEW ALBANY, Ohio, Aug. 28, 2025 (GLOBE NEWSWIRE) -- Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced a multi-year partnership naming the brand as an Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. This partnership is the first of its kind between Abercrombie and a National Football League team. This industry-first move comes on the heels of the NFL naming Abercrombie an Official Fashion Partner, a first for the league.
This new partnership builds on the success of Abercrombie’s NFL product collection featuring the Dallas Cowboys, currently available for men, women, children and pets. As an Official Fashion Partner, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star. Additionally, the retail brand will have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” said Carey Collins Krug, Abercrombie & Fitch Co.’s Chief Marketing Officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”
Abercrombie has also teamed up with Dallas Cowboys wide receiver, CeeDee Lamb and tight end Jake Ferguson to be early participants in the brand’s “Style Concierge” program, which provides select NFL players with access to Abercrombie stylists for off-the-field looks. Lamb’s own player-designed apparel will debut later this season in select Abercrombie stores and on abercrombie.com, bringing athlete-led fashion directly to fans.
“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”
Abercrombie’s NFL collection featuring the Dallas Cowboys is available at and in select stores.
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This press release may contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements, including, without limitation, statements regarding Abercrombie & Fitch Co.’s brands, sponsorships, partnerships, and distribution channels, relate to Abercrombie & Fitch Co.’s current assumptions, projections, and expectations about its business and future events. Any such forward-looking statements involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the company’s control. The inclusion of such information should not be regarded as a representation by the company, or any other person, that the objectives of the company will be achieved. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “should,” “are confident,” “will,” “could,” “outlook,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Factors that may cause results to differ from those expressed in our forward-looking statements include, but are not limited to, the factors disclosed in Part I, Item 1A. “Risk Factors” of Abercrombie & Fitch Co.’s Annual Report on Form 10-K for the fiscal year ended February 1, 2025, and otherwise in our reports and filings with the Securities and Exchange Commission.
About Abercrombie & Fitch
Abercrombie strives to make every day more exceptional, creating a sense of getaway through its quality apparel, accessories and fragrance crafted for every occasion. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than 200 stores (including abercrombie kids) worldwide and globally.
Media Contact:
Lilli Khatibi
Abercrombie & Fitch Co.
(614) 283-6192
Photos accompanying this announcement are available at
