APRN Blue Apron Holdings

Blue Apron and Airbnb Partner to Bring Home Cooks a Global Culinary Experience

Blue Apron, known for delivering incredible cooking experiences, and Airbnb, a global travel community that offers magical end-to-end trips, today announced a partnership titled “The Best Home Cooking from Around the World,” to bring a global culinary experience to home cooks across the country. The partnership is a collaboration between Blue Apron’s culinary team and hosts from Airbnb Experiences, handcrafted activities designed and led by local experts that are bookable through Airbnb.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180326005238/en/

From April 16–May 21, Blue Apron customers can take their taste buds on a journey around the world, choosing from recipes that were inspired by local Airbnb Experiences hosts in Paris, Florence, Mexico City, Buenos Aires, Tokyo, and Shanghai. The recipes, which include Chicken Tinga Tostadas from Alberto Estua and Jorge Fitz in Mexico City, and Steak Frites from Monia Kashmire and Nicolas Derrstroff, two hosts in Paris, were designed in collaboration with some of the most highly rated culinary experts who host an experience on Airbnb.

“At its core, every Blue Apron meal experience brings an element of discovery to customers, whether we’re introducing them to a new ingredient, teaching them a new cooking skill, or delighting them with new tastes and flavors,” said Christine Fu, head of partnerships, Blue Apron. “We are thrilled to partner with Airbnb, where we have a unique opportunity to bring their expertise in local experiences together with our core product to teach our customers how to create meals from cities that are influencing food culture around the world today.”

"Sharing culinary traditions is such a powerful form of cultural exchange. There's nothing better than people coming together in local communities, breaking bread and making friends over cooking - or eating - a meal," said Joe Zadeh, VP of Airbnb Trips. "Since launching Airbnb Experiences, food has become one of the most booked categories on our platform. Given how much these activities mean to people when they travel, it's wonderful to see Blue Apron bringing Airbnb Experience-inspired recipes back to the home!"

The recipes, which will be available on Blue Apron’s Two-Person and Family Plan offerings beginning April 16, 2018, for six weeks include:

  • Week of April 16: Parisian Steak Frites with Roasted Broccoli & Lemon Aioli, from Monia Kashmire and Nicolas Derrstroff in Paris, France
  • Week of April 23: Florentine Roast Pork & Salsa Verde with Sautéed Vegetables, from Massimiliano Marzi in Florence, Italy
  • Week of April 30: Mexico City Chicken Tinga Tostadas with Avocado & Refried Beans, from Alberto Estua and Jorge Fitz in Mexico City, Mexico
  • Week of May 7: Buenos Aires Beef Empanadas with Roasted Sweet Potatoes & Creamy Zucchini, from Anahi Stratta, Adrian Stratta and Marcelo Misson in Buenos Aires, Argentina
  • Week of May 14:Tokyo Beef & Rice Bowl with Soft-Boiled Eggs & Roasted Broccoli, from Yukari Matsushita in Tokyo, Japan
  • Week of May 21: Shanghai Kung Pao Chicken with Stir-Fried Snow Peas & Sweet Peppers, from Cici Zhong in Shanghai, China

For more information on Blue Apron, please visit: www.blueapron.com/airbnb.

EN
26/03/2018

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Reports on Blue Apron Holdings

Blue Apron Holdings Inc: 1 director

A director at Blue Apron Holdings Inc sold 190,000 shares at 11.705USD and the significance rating of the trade was 69/100. Is that information sufficient for you to make an investment decision? This report gives details of those trades and adds context and analysis to them such that you can judge whether these trading decisions are ones worth following. Included in the report is a detailed share price chart which plots discretionary trades by all the company's directors over the last two year...

Jonathan Moreland
  • Jonathan Moreland

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