Aureus - Yuengling Ice Cream brand adds Midwest supermarket chain HyVee to its customer list
ATLANTA, March 04, 2019 (GLOBE NEWSWIRE) -- Aureus, Inc. (OTC PINK: ARSN), a food service and brand development company, announced today that wholly owned subsidiary YIC - Online and signature brand Yuengling’s Super Premium Ice Cream has added HyVee to its list of valued customers. HyVee’s Quincy on Broadway location will initially stock seven Yuengling’s flavors, including Black & Tan™, Butterbeer™, Peanut Butter Cup, Root Beer Float, Original Sea Salt Caramel, Cookies & Cream and our award-winning Cherry Vanilla Chunk.
HyVee, a chain of more than 245 supermarkets located throughout the Midwest, is headquartered in West Des Moines, Iowa and was founded in 1930. HyVee operates stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Aureus CEO Everett Dickson commented “this customer win is right on plan, as fundamental growth in the Midwest is one of our stated objectives in 2019 and we have the production capacity to handle the added HyVee markets.”
“Our team in Keokuk did a great job identifying HyVee as a key Midwest retailer for us and we’re thrilled to have Yuengling’s Super Premium Ice Cream on the HyVee shelves,” said Jason Daggett, Managing Partner at YIC - Online. He added, “we look forward to growing the relationship as key part of our Midwest expansion.”
About Aureus / Yuengling’s Ice Cream
Aureus, Inc. focuses on acquiring and enhancing specific assets in and related to the food industry. The company’s signature brand, Yuengling's Ice Cream - Retail & Online Distribution, was developed by American businessman, Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920's Prohibition period. The fan-favorite brand continues advancing its legacy and renowned quality, by using locally sourced dairy ingredients that contain no added hormones.
In 2014 the Yuengling's Ice Cream Corporation was successfully relaunched and, in 2018, positioned for the brands next stage of development, Yuengling’s Ice Cream + YIC - Online Distributors partnered to expand distribution of the iconic ice cream brand online and in retail channels throughout the Southeast, Midwest and Western United States. Yuengling’s Ice Cream is currently available in approximately 500 stores in Pennsylvania, New Jersey, Maryland, New York, Delaware, Texas, Illinois, Indiana, Iowa and Michigan.
The Yuengling’s Ice Cream Corporation, as it’s been since 1935, and YIC- Online Distributors LLC are stand alone, separately owned and run companies from D. G. Yuengling and Sons, Inc Brewery.
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