BGO Bango

One in four US subscribers will sign up to a new streaming service to watch the Olympics

One in four US subscribers will sign up to a new streaming service to watch the Olympics

New report predicts an Olympic streaming boom, with SportsVOD proving the real MVP in the streaming wars

SAN JOSE, Calif., May 14, 2024 (GLOBE NEWSWIRE) -- One in four American subscribers (29%) will sign up to a new streaming service to watch the Olympic Games this July. For those who already pay for at least one ‘SportsVOD’ streaming platform, this figure jumps to a massive 66%.

That’s according to the latest research from subscription Super Bundling provider Bango, released in its new report.

The research, which calls on data from 2,000 SportsVOD subscription users and 3,000 general subscribers, could be good news for NBCUniversal’s Peacock platform, which secured the rights to stream the Paris Olympic Games this July.

But it’s not just Peacock that will benefit, Bango’s report also points to a booming SportsVOD sector across the USA.

Not only do SportsVOD subscribers typically adopt more subscriptions — 7 per person compared to a US average of 5 — they’re also willing to pay significantly more for those services.

According to Bango’s analysis, the average SportsVOD subscriber pays a massive $1,440 per year for all of their subscription services — $120 per month. In contrast, the average US subscriber pays just $77 per month (66% less).

Despite this high market value however, Bango’s analysis also points to challenges in the booming sports streaming space. According to the report, a combination of diverse broadcasting rights, disjointed platforms, and rising prices is driving demand for more centralized streaming services.

Over half of SportsVOD subscribers say they can’t afford all the subscriptions they want, while 73% agree that there are simply too many different subscription services needed to cover the sports they’re interested in.

Given this fragmentation, 87% of those paying for SportsVOD subscriptions are calling for a single 'content hub’ to centralize all of their sports subscriptions (and more) into one place. Without this sort of all-in-one solution, 55% of sports streamers admit to using pirate streaming services to access all of their favorite content in one place.

As Paul Larbey, CEO at Bango explains, “When half of all sports fans admit to online piracy, you know something’s gone wrong. Clearly there’s a huge demand for sports streaming, but the current lack of centralization is undermining this incredibly valuable market.

“This fragmentation means that new alliances are forming among competitors. The combined effort by ESPN, Fox, and WB Discovery to build a single sports streaming platform is just one example, but we predict other collaborations will continue to define this space.”

In terms of what this collaboration could look like, Bango’s report points to the rise of Super Bundling, with a growing number of sports fans combining different sports packages through a third-party such as their wireless or cell phone provider. In fact, Bango’s research shows that 70% of SportsVOD subscribers want their cell phone provider to offer an all-in-one subscription platform. Three quarters (76%) even say they’d pay a higher monthly bill if this service was included.

As Paul Larbey comments, “Sports fans want choice. They are willing to pay to watch the content they are interested in, and the reality is that this content will come from different providers. As a result, sports fans want to simplify this arrangement through easy billing and control of subscriptions. And they want flexibility and the ability to build their own bundles. 

“Super Bundling finally brings that level of flexibility to the sports industry by collating disjointed services into one singular platform. Already, Verizon is bringing multiple SportsVOD services under one roof, including the NBA and NFL+, as well as sporting news subscriptions like The Athletic. This approach puts the subscriber first, creating the opportunity for people to mix and match. That's good news for sports fans and will bring more paid subscribers to the sports broadcasting industry as a whole.”

About Bango

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers.

The world's largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.

Bango, where people subscribe. For more information, visit

Media contact

Luke Proctor / Tina Sang

Wildfire



EN
14/05/2024

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Bango

 PRESS RELEASE

Crunchyroll partners with Bango to boost membership growth through Sup...

Crunchyroll partners with Bango to boost membership growth through Super Bundling CAMBRIDGE, United Kingdom, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Crunchyroll has entered into an agreement with Bango (AIM: BGO) to further grow its international subscriber base through bundling partnerships with telcos and other third parties. Crunchyroll is the ultimate global brand for all things anime, offering the world's largest dedicated streaming library with over 25,000 hours of content. With new series arriving every season, it remains the go-to destination for anime fans everywhere. Through its new ...

 PRESS RELEASE

Crunchyroll se asocia con Bango para impulsar el crecimiento de suscri...

Crunchyroll se asocia con Bango para impulsar el crecimiento de suscriptores a través del Super Bundling CAMBRIDGE, Reino Unido, Oct. 15, 2024 (GLOBE NEWSWIRE) -- Crunchyroll firma una alianza estratégica con Bango para ampliar su base de suscriptores a nivel internacional, integrando su oferta de suscripción con los servicios de operadores de telecomunicaciones y otros socios clave. Crunchyroll es la marca global de referencia en el mundo del anime, con la mayor biblioteca de streaming especializada, ofreciendo más de 25,000 horas de contenido. Con nuevas series lanzándose cada temporad...

 PRESS RELEASE

Bundling hotspot: Over a third of subscriptions in East Asia sold thro...

Bundling hotspot: Over a third of subscriptions in East Asia sold through indirect channels East Asia leading the world in subscription bundling, but localized content key to unlocking market TOKYO, Oct. 02, 2024 (GLOBE NEWSWIRE) -- More than a third (34%) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the USA (20%), Latin America (21%), or even Europe (30%). In Japan, nearly 40% of subscribers are going indirect, the highest of any country Bango (LSE: BGO.L) ha...

 PRESS RELEASE

Interim Results for the six months ended 30 June 2024

Interim Results for the six months ended 30 June 2024 CAMBRIDGE, United Kingdom, Sept. 30, 2024 (GLOBE NEWSWIRE) -- Bango (AIM: BGO), today announces its interim results for the six months ended 30 June 2024. Financial Overview (unaudited): Results for the 6 months ended 30 June 2024 1H241H23Change    Total Revenue$24.1M$20.3M+18.6%      Transactional Revenue1$16.4M$15.5M+5.3%      DVM, Audiences & One-Off2$ 7.7M$ 4.7M+62.5%      Annual recurring revenue (ARR)3$12.9M$5.6M+130.4%     Net Revenue Retention4159%        Adjusted EBITDA5$4.0M($0.2M)+$4.2M    Profit/(Loss) before taxation($3.4...

 PRESS RELEASE

Les Mills expands global reach of premium fitness services through the...

Les Mills expands global reach of premium fitness services through the Digital Vending Machine® from Bango CAMBRIDGE, United Kingdom, Sept. 25, 2024 (GLOBE NEWSWIRE) -- Bango (AIM:BGO) is pleased to announce a strategic partnership with Les Mills, a premier global fitness service provider, to globally expand the accessibility of its digital fitness subscriptions. LES MILLS+ is now available through the Digital Vending Machine® (DVM™), enabling telcos and other resellers to offer this high-quality fitness service to their customers as a bundle, add-on, or as part of a Super Bundling conten...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch