Andreas Zacher joins Cherry SE as Senior Vice President Business Development & Sales for Strategic Partners, OEM / ODM & Software

Munich, July 4, 2023 – As of July 1, 2023, Andreas Zacher will take over the management of the Components business unit of Cherry SE [ISIN: DE000A3CRRN9] and the expansion of cooperation with computer manufacturers and strategic partners.

"I am very pleased to welcome Andreas Zacher, a highly experienced OEM expert who was responsible for international partner business at Microsoft, to Cherry SE," comments Oliver Kaltner, CEO of Cherry SE. "With Andreas Zacher, we are underpinning our claim to place Cherry's new switch generations as standard in the market together with our partners in order to offer users the best user experience. Furthermore, we see far-reaching fields of action in the OEM business to establish Cherry as a hardware, software and cloud service provider. Andreas is a respected leader, an absolute team player and an ambitious manager. We warmly welcome Andreas to the Cherry team and very much look forward to working with him. He succeeds Andreas Engelhart, who has decided to take on new professional challenges after more than 25 years at Cherry. We are grateful to him for this profound quarter century of dedication, passion, commitment and team play and wish him all the best for his professional and personal future."

Andreas Zacher has 25 years of international management experience, among others at Microsoft Corp. where he was responsible for computer manufacturers in EMEA as well as for various strategic projects, such as the worldwide implementation of a software-as-a-service project.

"I am very much looking forward to the challenging and exciting task at Cherry SE and am convinced of the high product quality and immense business potential," says Andreas Zacher. "In addition, deeper cooperation with computer manufacturers offers immense market potential for the entire Cherry SE product range. However, what has made a lasting impression on me is the willingness to innovate and the passion that I perceive within the company. I am very much looking forward to becoming part of this growth story."

Through his many years at Microsoft, Andreas Zacher has built up an extremely deep network of computer manufacturers and partners in the B2C and B2B environments, which provides the basis for implementing the strategic realignment. Building on his previous experience in the development and implementation of innovative sales strategies, Andreas Zacher will use his global management experience to further develop the Components business unit.

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About Cherry

Cherry SE [ISIN: DE000A3CRRN9] is a globally operating manufacturer of high-end mechanical keyboard switches and computer input devices such as keyboards, mice, and headsets for applications in the worlds of gaming, e-sports, office and hybrid workplaces, industry, and healthcare. Since it was founded in 1953, Cherry has been synonymous with innovative, high-quality products developed specifically to meet the various needs of its customers.

Cherry has its operational headquarters in Auerbach in Germany's Upper Palatinate region and employs over 500 people in production facilities in Auerbach, Zhuhai (China), and Vienna (Austria) as well as in various sales offices in Auerbach, Pegnitz, Munich, Landskrona (Sweden), Paris, Kenosha (USA), Taipei, and Hong Kong.

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Contact:

Dr. Kai Holtmann

Investor Relations

Rosental 7, c/o Mindspace, 80331 Munich, Germany

Postal address: Cherrystrasse 2, 91275 Auerbach, Germany

T +49 (0)175-1971503

F +49 (0)9643 20 61-900

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