HI-TEC® Lifestyle Officially Launches in North America
The European-based clothing line brings exclusive capsule collection to Urban Outfitters
SHERMAN OAKS, Calif., Nov. 19, 2019 (GLOBE NEWSWIRE) -- (NASDAQ: APEX), a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands has officially announced that has made its North American debut exclusively through . Following a successful European launch, the heritage-meets-streetwear inspired clothing line is being sold exclusively online and in the US-based retailer’s Herald Square location in New York City as of November 2019.
The unisex capsule collection features nine pieces of apparel from the HI-TEC® Lifestyle line, including t-shirts, long sleeve shirts, pants and sweaters. HI-TEC® Lifestyle, which was founded 5 years ago to pay tribute to legacy sportswear and outdoor brand , features a modern-day take on retro silhouettes, colorways and styles for a one-of-a-kind approach to streetwear-meets-fashion.
“The demand for HI-TEC® Lifestyle continues to grow since we first launched the collection in Europe,” says Henry Stupp, Chief Executive Officer of Apex Global Brands. “As we continue to expand distribution into the United States, we are working with retail partners that understand the importance of every detail. From the product selection to launch timing, we’re confident that each aspect of our strategy with Urban Outfitters will continue to propel the global growth of HI-TEC® Lifestyle.”
To download high-res imagery, click .
To shop the collection, click .
Contacts
Apex Global Brands
Nadine Iacocca, VP Global Marketing
Urban Outfitters
Sadie Mendlow, Creative Marketing Assistant
Addo Investor Relations
Kimberly Esterkin, Patricia Nir
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About Apex Global Brands
Apex Global Brands is a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands. The brand portfolio spans multiple consumer product categories and retail tiers around the world and includes Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®, Liz Lange®, Point Cove®, Carole Little®, Everyday California® and Sideout®. The Company currently maintains license agreements with leading retailers and manufacturers that span approximately 140 countries in over 20,000 retail locations and digital commerce. For more information, please visit the Company's website at .
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information visit Urban Outfitters at
Safe Harbor Statement
This news release may contain forward-looking statements regarding future events and the future performance of Apex Global Brands. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and is based on currently available market, operating, financial and competitive information and assumptions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expected or projected, including, among others, risks that: the Company and its partners will not achieve the results anticipated in the statements made in this release; global economic conditions and the financial condition of the apparel and retail industry and/or adverse changes in licensee or consumer acceptance of products bearing the Company’s brands may lead to reduced royalties; the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange®, Everyday California® and Sideout® branded products could cause our results to differ from our anticipations; the Company’s dependence on a select group of licensees for most of the Company’s revenues makes us susceptible to changes in those organizations; our level of indebtedness and restrictions under our indebtedness; and the Company’s dependence on its key management personnel could leave us exposed to disruption on any termination of service. A more detailed discussion of such risks and uncertainties are described in the Company’s annual report on Form 10-K filed on April 23, 2019, its periodic reports on Forms 10-Q and 8-K, and subsequent filings with the SEC the Company makes from time to time. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
A photo accompanying this announcement is available at
