CNH Industrial takes minority stake in EarthOptics

Soil sensing tech helps farmers get more from their land and give back to it

London, January 18, 2023

CNH Industrial announces a minority investment in the US-based ag tech company through its arm.

EarthOptics’ proprietary sensor technology precisely measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise. By providing such a wide range of soil data, this technology enables farmers to better manage their land and enhance its value. Insights can help them drive multiple improvements from increasing crop yield to reducing fertilizer application, and assessing their farm’s carbon impact, to name a few key areas.

This funding – part of EarthOptics’ Series B investment round – will help to further build out their sensor suite’s hyper-accuracy capabilities to boost acreage growth and bring greater savings. It will also allow the company to scale cooperation with service providers (agronomists, crop consultants and trusted third party advisors) for data insights.

CNH Industrial will begin a pilot testing phase of EarthOptics’ soil sensing technology through our Case IH brand in 2023. Commercial plans will be the subject of future announcements. The goal of this technology is to accelerate our work in tillage automation and provide greater agronomic insights for customers.

This is the latest demonstration of our work to continuously provide the world’s farmers with solutions that add value to, and increase the sustainability of, their operations.

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit:

For news from CNH Industrial and its Brands visit:

Media contacts: