COCO THE VITA COCO CO INC

Vita Coco Expands Line of Vita Coco Treats™ with Launch of New Orange & Creme Flavor

Vita Coco Expands Line of Vita Coco Treats™ with Launch of New Orange & Creme Flavor

New flavor joins the brand’s successful lineup of light yet indulgent treats that deliver a hint of nostalgia

NEW YORK, March 05, 2025 (GLOBE NEWSWIRE) -- , the leading coconut water brand in the U.S., is excited to introduce the latest addition to its lineup of Vita Coco Treats™: Orange & Creme. Following the success of its debut Strawberries & Creme flavor last year, the brand continues to innovate, bringing another nostalgic yet refreshingly modern treat to consumers.

Vita Coco Treats is known for its indulgent yet feel-good coconutmilk-based beverages, offering a sweet and creamy refreshment. The latest flavor pairs the bright zest of orange with smooth vanilla notes, evoking the nostalgic flavors of childhood favorites in a refreshing and satisfying way, making it the perfect little treat and pick-me-up.

“With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy,” said Jane Prior, Chief Marketing Officer of The Vita Coco Company. “After the incredible response to Strawberries & Creme, we wanted to provide consumers with another beloved flavor—one that brings a fresh twist to a timeless favorite. We’re so excited for everyone to try Orange & Creme!”

The launch of Orange & Creme reinforces Vita Coco’s commitment to expanding its coconut-based beverage offerings, giving consumers more ways to enjoy the natural benefits of coconut in a variety of delicious flavors. As consumer demand for healthier indulgences and nostalgic flavors continues to rise, Vita Coco is at the forefront of providing satisfying and refreshing beverage options that align with current consumer preferences.

Orange & Creme Vita Coco Treats is now available at retailers nationwide , as well as online at vitacoco.com, Amazon, and select e-commerce platforms. For additional information about Vita Coco, please visit vitacoco.com and follow the brand on , , , and .

About The Vita Coco Company

The Vita Coco Company is a family of brands on a mission to reimagine what’s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco, sustainably packaged water Ever & Ever, and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company’s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.

Press Contact

Photos accompanying this announcement are available at:



EN
05/03/2025

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on THE VITA COCO CO INC

 PRESS RELEASE

The Vita Coco Company Reports Second Quarter 2025 Financial Results

The Vita Coco Company Reports Second Quarter 2025 Financial Results Net Sales Increased 17% to $169 million driven by Vita Coco Coconut Water growth of 25% Net Income Increased $4 million to $23 million and Non-GAAP Adjusted EBITDA1 Decreased $3 million to $29 million Company Raises Full Year Net Sales Guidance NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ:COCO) (“Vita Coco” or “the Company”), a leading high-growth platform of better-for-you beverage brands, today announced financial results for the second quarter ended June 30,...

 PRESS RELEASE

Vita Coco Debuts “Mascot Love: Where Icons Catch Feelings” — A Tropica...

Vita Coco Debuts “Mascot Love: Where Icons Catch Feelings” — A Tropical Romance Parody Series Starring the Internet’s Favorite Brand Mascots A Star-Studded Cast of Cultural Icons Heads to the Hamptons for the Ultimate Summer Fling NEW YORK, July 21, 2025 (GLOBE NEWSWIRE) -- This summer, is heading to the beach with Mascot Love: Where Icons Catch Feelings, a sun-soaked, tropical romance parody series, featuring a cast of iconic brand mascots. At the heart of the villa is Coco Man, Vita Coco’s walking, shmoozing coconut water carton, and the most eligible bachelor on the beach. Known t...

 PRESS RELEASE

The Vita Coco Company to Report Second Quarter 2025 Financial Results ...

The Vita Coco Company to Report Second Quarter 2025 Financial Results on July 30, 2025 NEW YORK, July 16, 2025 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, today announced that it will report financial results for the second quarter ended June 30, 2025 on Wednesday, July 30, 2025 before market open. The Company will host a conference call and webcast to discuss these results at 8:30 a.m. ET on the same day. To participate in the live earnings call and question and answer se...

 PRESS RELEASE

The Vita Coco Company to Participate in the William Blair 45th Annual ...

The Vita Coco Company to Participate in the William Blair 45th Annual Growth Stock Conference NEW YORK, May 21, 2025 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, today announced that the Company will participate in the William Blair 45th Annual Growth Stock Conference on June 4, 2025 in Chicago, IL. Martin Roper, Chief Executive Officer, Corey Baker, Chief Financial Officer, and Charles van Es, Chief Sales Officer, will present on Wednesday, June 4, 2025 at 4:00 p.m. Cent...

 PRESS RELEASE

The Vita Coco Company, Inc. Releases 2024 Impact Report

The Vita Coco Company, Inc. Releases 2024 Impact Report The fourth-annual report highlights progress towards the Company’s impact priorities, including reaching a major milestone for its Seedlings for Sustainability initiative NEW YORK, May 07, 2025 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) released its 2024 Impact Report today, highlighting a landmark year generating positive impacts for people and planet alongside growth and profit for the public benefit corporation. In its fourth annual report, Vita Coco outlines its impact in 2024 across the three key focus are...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch