PMGC Holdings Inc. [Nasdaq: ELAB] Congratulates General Enterprise Ventures, Inc. [NYSE: CITR] on Its Uplisting to the NYSE American, Highlights Equity Stake
NEWPORT BEACH, Calif., Dec. 04, 2025 (GLOBE NEWSWIRE) -- PMGC Holdings Inc. (NASDAQ: ELAB) (“PMGC” or the “Company”), and its operating investment division, PMGC Capital LLC (“PMGC Capital”), congratulates General Enterprise Ventures, Inc. (NYSE American: CITR) on its uplisting to the NYSE American.
PMGC Holdings Inc., through its wholly owned subsidiary, PMGC Capital, is an investor in General Enterprise Ventures (“GEVI”). PMGC believes GEVI’s uplisting represents a significant corporate milestone that enhances GEVI’s visibility and access to institutional capital as it continues scaling its environmentally safe CitroTech fire-prevention technologies.
Fire Prevention Market
The global fire prevention and suppression industry is a large and expanding market with increasing demand for safer, environmentally sustainable, and high-performance technologies.
Growth is driven by:
- Rising industrial and commercial infrastructure complexity
- Stricter global regulations banning or limiting PFAS-based firefighting chemicals
- Greater wildfire frequency and severity
- Increased safety standards in energy storage, transport, and defense sectors
The CitroTech family of products, is strategically positioned to benefit from this market expansion by providing non-toxic, environmentally safe, rapidly deployable fire-inhibition solutions.
CitroTech® Key Safety & Performance Statistics
The CitroTech technology—is supported by extensive research, patents, and third-party environmental certifications.
EPA Safer Choice Certification
CitroTech is recognized under the U.S. Environmental Protection Agency’s Safer Choice program, ensuring it meets stringent criteria for human and environmental safety. It is the only fire inhibitor that has received the EPA Safer Choice designation and is recognized as UL GreenGuard Gold.
Core Product Metrics
- Lowest Toxins and VOCs
UL GreenGuard Gold certified safe for VOCs and designated as an EPA Safer Choice formula - 80+ Global Patents & Patents Filed or Pending
Proprietary fire-inhibition technology protected internationally - 18+ Environmental Accreditations
Includes regulatory approvals, independent lab validations, and safety certifications - 100% New Construction Lumber Treatable
CitroTech® can be applied to all new construction lumber for residential, commercial, and industrial building projects
The company is targeting multiple high-value markets, including:
- Commercial & industrial fire protection
- Lumber treatment and building materials
- Energy storage systems (ESS)
- Transportation and logistics
- Military and defense applications
- Wildfire mitigation and perimeter protection
Strategic Alignment With PMGC Capital
PMGC Capital’s investment in GEVI underscores the Company’s commitment to financing innovation in essential industries with substantial global growth potential. GEVI’s uplisting to the NYSE American reflects the strength of its vision, governance, and technology platform, and aligns directly with PMGC Capital’s strategy of supporting companies developing safe, sustainable solutions to critical challenges. As the fire-prevention market continues to expand and modernize, PMGC Capital believes that GEVI and its CitroTech® technology are positioned for meaningful long-term growth and value creation.
About General Enterprise Ventures, Inc.
General Enterprise Ventures, Inc. is the owner of the CitroTech family of innovative, environmentally safe fire prevention solutions for homes, wood products, and wildfire prevention and asset protection. CitroTech is the only long-term fire inhibitor recognized by the EPA Safer Choice program and tested to UL Greenguard Gold standards, providing effective and scientifically validated wildfire mitigation while safeguarding human and environmental health. The company’s growing patent portfolio, recurring-revenue model, and scalable approach support its long-term growth and market expansion. For more information, visit .
About PMGC Capital LLC
A multi-strategy investment firm focused on direct investments, strategic lending, and acquiring undervalued companies and assets across diverse markets. Our mission is to identify and seize high-potential opportunities, delivering sustainable growth and maximizing returns on capital.
About PMGC Holdings Inc.
PMGC Holdings Inc. is a diversified holding company that manages and grows its portfolio through strategic acquisitions, investments, and development across various industries. We are committed to exploring opportunities in multiple sectors to maximize growth and value. For more information, please visit .
Forward-Looking Statements
Statements contained in this press release regarding matters that are not historical facts are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Words such as “believes,” “expects,” “plans,” “potential,” “would” and “future” or similar expressions such as “look forward” are intended to identify forward-looking statements. Forward-looking statements are made as of the date of this press release and are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, activities of regulators and future regulations and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results. Therefore, you should not rely on any of these forward-looking statements. These and other risks are described more fully in PMGC’s filings with the United States Securities and Exchange Commission (“SEC”), including the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, filed with the SEC on March 28, 2025, and its other documents subsequently filed with or furnished to the SEC. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at All forward-looking statements contained in this press release speak only as of the date on which they were made. Except to the extent required by law, the Company undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.
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