Fluent, Inc. Announces Sale of Non-Core Call Solutions Subsidiary to Accelerate Strategic Shift to High Growth Commerce Media Solutions Business

NEW YORK, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced the completed sale of Winopoly LLC, its Call Solutions subsidiary, to InsureCo, LLC. This divestiture advances Fluent’s strategy to focus resources and investments on its rapidly scaling Commerce Media Solutions business.

From its launch in the first quarter of 2023, Commerce Media Solutions has delivered triple-digit compound annual revenue growth, reflecting strong market demand and the strength of Fluent’s differentiated technology. Through the first three quarters of 2025, the business had grown 98% year-over-year reaching 40% of consolidated enterprise revenue, up from 16% in the third quarter of 2024. Commerce Media Solutions also surpassed an annual revenue run rate of $85 million in the quarter.

“Over the past several years, we have deliberately transformed Fluent to align with where the market is headed,” said Don Patrick, Chief Executive Officer of Fluent. “The sale of our non-core Call Solutions business further sharpens our focus on Commerce Media Solutions and strengthens our ability to invest behind a business that is delivering sustained growth, scalability, and long-term value for our stakeholders.”

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit .

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