MCLEAN, Va.--(BUSINESS WIRE)--

Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is increasing its presence across the South with three new property openings in Little Rock, Arkansas; Meridian, Mississippi and Louisville, Kentucky. Tru by Hilton is committed to meeting the needs of both owners and guests by delivering a consistent product that doesn’t sacrifice a quality experience over price. These three properties join six properties currently open in the southern region of the U.S., with nearly 30 additional properties expected to open in the South this year.

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Tru by Hilton welcomes three new properties in the southern U.S., joining six existing locations in this region. (Graphic: Business Wire)

“As we approach the one-year anniversary of the first-ever Tru opening, we are proud to be a game changer in the midscale segment and equally proud of the growth we’ve achieved in this short time,” said Alexandra Jaritz, global head, Tru by Hilton. “As the first Hilton brand in this space, we continue to look for opportunities to innovate and iterate our current offerings to ensure we’re meeting the needs of our guests and owners.”

The three new properties represent the first Tru by Hilton hotels in Mississippi and Kentucky, and the second Tru by Hilton in Arkansas, after Tru by Hilton Stuttgart.

• The 82-room Tru by Hilton Little Rock West is located just off I-30 in Arkansas, seconds from the Outlets of Little Rock shopping center, dining and entertainment and 15 minutes from downtown Little Rock.
• The 82-room Tru by Hilton Meridian is situated off I-20/59 in the Bonita Lakes area of Mississippi, with convenient access to the Mississippi Industrial Heritage Museum and historic downtown Meridian, and a 20-minute drive to Naval Air Station Meridian.
• The 90-room Tru by Hilton Louisville East is 14 miles from the Louisville International Airport and 16 miles from the University of Louisville, while offering guests convenient access to some of Kentucky’s famous attractions: Churchill Downs, home of the Kentucky Derby, and the Louisville Zoo.

Tru by Hilton properties feature the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.

Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money, and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop with Points.

More information about Tru by Hilton can be found at www.trubyhilton.com. Media may access high-resolution renderings and more by visiting news.trubyhilton.com.

About Tru by Hilton

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat. Designed to appeal cross generationally, guests enjoy complimentary amenities including a Build Your Own ‘Top It’ breakfast, coffee, and tea; smaller, more modern, and efficiently designed guestrooms with oversized windows for natural light; a multifunctional fitness center; and fast Wi-Fi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at a 24/7 retail market. Tru by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Learn more at www.trubyhilton.com or news.trubyhilton.com, and connect with Tru by Hilton via social media at Facebook, Twitter, YouTube, LinkedIn and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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