Frankfurt am Main, August 8, 2019 - Springlane GmbH, a portfolio company of Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5 / Ticker: HPBK), successfully closes a financing round, receiving a total of EUR 10 Mio. from Apeiron Investment Group, S-UBG Group and existing shareholders to finance further growth.

Steady transformation of the business model in 2018 convinced investors to invest in further expansion. The team, led by company founder Marius Fritzsche, succeeded in transforming the company from an online retailer into a profitable brand manufacturer within just a few months. Specializing in online and social media, Springlane built millions of strong foodie communities with high-quality content on cooking, baking and grilling. Under the Springlane and Burnhard brands, Springlane offers its own products such as ice cream machines, pasta machines, mixers, pots, pans, crockery, pizza ovens, grills and selected accessories. Springlane also operates an agency and media business for food manufacturers who want to build digital positioning or strengthen their reach. Idea conception, creation, production and distribution are all developed in-house.

Heliad remains the largest institutional investor after the current round with 26,5% ownership of Springlane.

About Springlane:
Springlane operates one of the largest food blogs in Europe and develops kitchen products and brands for foodies (brand: Springlane) and BBQ enthusiasts (brand: Burnhard). The Düsseldorf-based start-up is a founder-managed, fully integrated company with online direct sales in Germany, Austria, Switzerland, Italy, France, Spain, the Netherlands and the UK. At its Düsseldorf location, Springlane currently employs 90 people, including engineers, designers, software developers, cooks, bloggers and digital marketing experts. More information about Springlane can be found here:
 

About Heliad
Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a publicly listed investment company focused on young and high-growth businesses in German-speaking countries. Heliad's "evergreen" structure enables the firm to act independent of investment maturity and support entrepreneurs flexibly and individually at every stage of growth. Alongside its proactive, hands-on investment approach, Heliad is therefore in the position to generate significant excess returns for its shareholders in relation to other investment companies and equity funds. By owning shares of Heliad, private and institutional investors benefit from a diversified portfolio of the most interesting growth companies in the German-speaking region by means of a daily liquid security.

Further information about Heliad can be found at

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60322 Frankfurt am Main
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