iPic® Entertainment Appoints Andrew Essex to Board of Directors Effective November 2018
BOCA RATON, Fla., Nov. 14, 2018 (GLOBE NEWSWIRE) -- iPic® Entertainment (“iPic” or the “Company”) (NASDAQ: IPIC), America’s premier luxury restaurant-and-theater brand, today announces that Andrew Essex has been appointed to serve on the Company’s Board of Directors. Mr. Essex joins the Board with extensive experience within the marketing and advertising industry.
“As a brand, iPic has consistently disrupted the norms of the traditional cinema industry. I look forward to serving on the board for a company that is championing tremendous growth in consumer loyalty with its captive membership, innovative content and strategic partnerships,” says Essex. “iPic’s unique membership model, theatrical and live entertainment venues coupled with world-class restaurants present an unconventional opportunity for elevated member targeting.”
Mr. Essex, the founder and CEO of Plan A, an NYC-based creative holding company previously served as CEO of Tribeca Enterprises, the parent company of the Tribeca Film Festival. Most notably he is the founder and former Vice Chairman and CEO for Droga5, one of the world’s most sought-after creative agencies, before it was acquired by the William Morris Endeavor Talent Agency in 2013.
Essex has also served as an award-winning journalist and editor at such publications as The New Yorker, Details and Salon.com, among others. He has been a television commentator for ABC, CNN, and CNBC. He is also the author of “The End of Advertising: Why It Had to Die and the Creative Resurrection to Come” and the co-author of three books.
Andrew currently serves on the board of the American Advertising Federation, a former advisor to the White House American Office of Innovation and the Wharton SEI Center for Advanced Studies in Management. He additionally serves as an angel investor and advisor to myriad disruptive companies.
“We are thrilled to have Andrew’s experience in both traditional and nontraditional forms of marketing on our board. With his guidance we look forward to refining our membership and branded partnership programs and build programs that will further enhance the guest experience,” says Hamid Hashemi, Founder and CEO of iPic Entertainment.
About iPic® Entertainment Inc.
Established in 2010 and headquartered in Boca Raton, FL, iPic® Entertainment is America’s premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, iPic® Entertainment’s mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. iPic® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus pod or reclining seating options. iPic® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit .
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