SANTA ANA, Calif.--(BUSINESS WIRE)--
Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, has signed a subscription-based licensing deal with Proagrica, part of Reed Business Information (RBI) and RELX group (NYSE: RENX), to integrate Iteris’ ClearAg weather, climatology, and soil data into the Proagrica data and analytics platform for growers and agribusinesses worldwide.
The Proagrica analytics platform for agribusiness that will integrate ClearAg data will enable the automated integration of farm-collected data from farming equipment; in-field sensors; and crop input transactions, including seeds, crop care, and fertilizers, as well as irrigation. By combining the information from Iteris that affects plant growth and health with this type of data and analytics from Proagrica, customers will have the insights they need to make critical decisions such as what to plant where, when to harvest and store crops, and how to optimally market their production.
“We help make agriculture more sustainable and productive with big data, predictive analytics, and machine learning,” said Tom Blair, SVP of Agriculture and Weather Analytics at Iteris. “By choosing to integrate Iteris ClearAg weather, climatology, and soil data into their analytics platform, Proagrica will be able to provide more accurate, comprehensive, and timely agricultural insights that inform the decisions of growers and agribusinesses working hard to make the best use of arable land around the globe.”
Within the business intelligence platform from Proagrica, the newly integrated big data feed from Iteris will be managed using technology designed to deliver real-time agriculture insights from massive datasets anywhere in the world.
“The goal of our neutral intelligence platform is to empower growers and agribusinesses with critical insights derived from field-level and supply chain data, creating value for all participants in the supply chain,” said Graeme McCracken, Chief Operating Officer at Proagrica. “Plugging in this vast, proprietary set of weather, climatology, and soil data from Iteris will make those insights more precise, accurate, and contextually relevant for our customers.”
ClearAg is a leading digital agriculture platform that delivers weather, water, soil, and crop health advisory services to growers, researchers, and other agribusinesses who need accurate, location-based information available on a worldwide basis.
About Proagrica
Proagrica is a global division of Reed Business Information and the RELX Group, a FTSE 100 company. Proagrica provides critical decision-support to the global agriculture industry by delivering high-value insight and data, trusted workflow tools, proven integration technology, and effective channels-to-market. We’re proud of our market-leading brands in Europe, as well as a growing footprint in Australia, Asia Pacific, South Africa, and the US. Our portfolio includes flagship media brands Farmers Weekly and Boerderij, as well as the latest in the integration and connectivity capabilities that F4F offers across the supply chain. We’re known for our industry-leading farm management software Farmplan and GateKeeper, but with an increasing need for actionable insight from data and analytics, we have been developing new products in this area under our Agility brand. http://www.proagrica.com
About Reed Business Information
Reed Business Information provides information, analytics, and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals, and aviation, where we help customers make key strategic decisions every day. RBI is part of RELX Group, a world-leading provider of information and analytics for professional customers across industries. http://www.reedbusiness.com
About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate, and analyze data on traffic, roads, weather, water, soil, and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers, and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy, and productive. Visit www.iteris.com for more information.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated benefits and success of our agreement and future success in enabling the ClearAg solution with this customer’s platform. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.
Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate our ClearAg solution with customer’s platform; the future adoption of the ClearAg solution in the agribusiness markets; RBI’s dedication of resources and ability to achieve market acceptance for its own products; our ability to gain additional patent protection for our technologies and products; and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).
View source version on businesswire.com: http://www.businesswire.com/news/home/20160928005327/en/
