ORLANDO, Fla.--(BUSINESS WIRE)--
IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier technology platform that connects marketers with influential content creators, has announced ContentAmp® at IZEAFest 2017.
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IZEA Announces ContentAmp: Programmatic Content Amplification Through Social Media Influencers (Photo: Business Wire)
The new self-service offering combines content amplification with performance-based influencer marketing. ContentAmp allows publishers and other content marketers to distribute their text and video content through social media influencers on a cost-per-click basis.
“Publishers and content marketers are currently limited in their ability to utilize influencers in the promotion of owned content,” said Ted Murphy, Chairman and CEO of IZEA. “The economics and lack of technology automation have historically made amplification cost-prohibitive and difficult to manage. With ContentAmp, we have created a completely new influencer marketing workflow from the ground up, taking into account the needs of both the content marketer and the influencer. The result is a performance-based solution that automates the process of amplifying content for marketers and streamlines the process for influencers. ContentAmp delivers measurable results for our buyers and a brand new revenue stream for our sellers.”
Marketers are able to target potential influencers on Twitter and Facebook based on their interests and size of audience. Influencers are presented content that may be of interest and have the ability to choose the content they feel is relevant to them and their audience.
Murphy continued: “In a world of click bait and fake news, this manual curation by influencers is an important part of our process. We don’t automatically push content. Instead, we let the influencers screen for quality and relevance to their audience.” This process is in addition to the review and curation by IZEA of feeds submitted to the platform by publishers.
ContentAmp uses cost-per-click model to measure and pay for engagement on sponsored posts. Marketers are able to set an individual budget for each piece of content they would like to amplify. ContentAmp can fully automate content promotion through the utilization of an RSS feed. It supports long form text content, as well as online videos, such as those found on YouTube. The system will programmatically ingest content and distribute promotion opportunities to influencers. The results are provided to marketers in real-time through a newly redesigned tracking pipeline integrated with Pixalate, a leader in click fraud detection.
ContentAmp replaces IZEA’s previous self-service offering through IZEAx and is available without monthly licensing fees. The full-featured IZEAx platform for influencer and content marketing remains available under license to IZEA partners who need a more robust workflow solution.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators range from leading bloggers and social media personalities, to A-list celebrities and professional journalists. Creators are compensated for developing and distributing text, videos, photos and status updates through social media. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.
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