SANTA MONICA, Calif.--(BUSINESS WIRE)--
C’est Moi™ beauty brand (pronounced “say-mwah,” French for “It’s me”) enters the beauty marketplace this month with gentle, thoughtfully formulated skin care and fresh, wearable color cosmetics specifically for tweens and teens. C’est Moi brand provides a simple approach to beauty for young skin while filling a gap where there have not been options until now. The entire collection will launch on Target.com and CestMoi.com, and will be available on January 21, 2018.
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C’est Moi Gentle Skin Care (Photo: Business Wire)
“Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry. We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety. We empower girls through celebrating their individuality and encouraging self-discovery,” said Jennifer Saul, Vice President of Marketing for C’est Moi.
All C’est Moi products are dermatologist tested, clinically tested on sensitive skin, made with natural and organic ingredients, hypoallergenic, fragrance free, talc free, cruelty free, made in the USA and EU, and have both recyclable and FSC certified packaging.
C’est Moi beauty brand’s Gentle Skin Care Collection for Spring 2018 contains calming and soothing high quality formulas that work to cleanse, soothe and balance moisture within the skin. Featured ingredients include organic aloe, calendula, extracts of strawberry, cucumber, kiwi and apple, green tea, as well as chamomile water, organic sweet almond oil, and Shea butter. The Gentle Skin Care Collection consists of five products starting at $10 and ranging in price up to $26 for a three-piece deluxe skin care set.
C’est Moi beauty brand’s Cosmetics’ Color Collection for face, eyes, lips, and cheeks for Spring 2018 offers natural and fresh makeup looks, featuring neutral shades with beautiful and fun pops of color. The Color Collection consists of 33 products ranging in price from $8 to $25 for a six-piece makeup crayon set.
C’est Moi Cosmetics has partnered with the Environmental Working Group (EWG.org) to further its commitment to safe ingredient standards and to serve as advocates for cosmetic reform in the United States.
In partnership with the nonprofit Step Up (SUWN.org), C’est Moi beauty brand aims to inspire and uplift a new generation of girls through unique learning experiences and mentorship.
About C’est Moi
C’est Moi is a forward-thinking, fresh and exciting beauty brand created for tweens and teens ages 8 to 16 years old with a powerful story surrounding empowerment, education and ingredient safety for young delicate skin. As girls begin using beauty products, C’est Moi beauty brand aspires to educate girls on the importance of healthy skin care habits, while celebrating a new generation of beautiful. C’est Moi is a division of JAKKS Pacific, Inc. (NASDAQ: JAKK).
Visit www.cestmoi.com and follow the company on Instagram (@cestmoibeauty), and Facebook (C’est Moi Beauty).
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