SANTA MONICA, Calif.--(BUSINESS WIRE)--
JAKKS Pacific, Inc. (NASDAQ: JAKK), one of the leading designers and marketers of children’s toys and consumer products today announced multi-year licensing agreements with Lansay, S.A. for several brands including BloPens®, Real Construction® and Minilicious™.
Lansay will develop, manufacture, market and distribute the Real Construction® brand in Europe, the Middle East and Africa. Real Construction® is a tool-based construction line that gives kids the real experience of building, but without the mess. The Real Construction® brand encourages kids to use their imagination and creativity.
Additionally, JAKKS and Lansay have extended their multi-year agreements for two other brands: BloPens®, unique craft and activity airbrush markers that appeal to kids and adults, and Minilicious™, a craft and activity line of toy cookware and accessories for kids. Lansay continues to have rights for the BloPens® brand outside of the U.S. and Latin America, as well as worldwide rights for Minilicious™.
“Lansay is excited to be expanding its relationship with JAKKS Pacific by adding the Real Construction® line to our stable of products, as well as extending our agreements on BloPens® and Minilicious™, which are two terrific brands for us,” said Serge Azoulai, President and CEO of Lansay.
“We are thrilled to partner with Lansay on the Real Construction® brand to bring a fresh spin to this unique line of construction and activity toys, as well as renewing our partnership with them on the BloPens® and Minilicious™ brands,” said Carmine Russo, President, International at JAKKS Pacific.
About Lansay, S.A.
Headquartered in France, Lansay is a family-owned leading toy company created in 1972. Today, Lansay is a leader in the arts and crafts category, and sells in many different countries.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
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