SANTA MONICA, Calif.--(BUSINESS WIRE)--
One of the leading designers, marketers and distributors of children’s toys and consumer products, JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced a worldwide licensing agreement with MORF LLC for its MorfBoard™ line of products for kids and adults.
Expanding on JAKKS Pacific’s active play initiative to make fitness fun for everyone, this is an additional entry for JAKKS in the health and wellness arena targeted to younger kids, teens and millennials. The worldwide multi-year licensing agreement will allow JAKKS to exclusively manufacture, market, and sell MorfBoard products across various traditional mass distribution channels plus fitness centers, sporting good outlets, and direct-to-consumer channels. MorfBoard is an action sports-inspired fitness system that transforms how it works — and how users work out and play — in seconds. Its innovative deck and component system allows users to transform the board quickly and seamlessly.
At launch, JAKKS will create two separate systems — one designed especially for kids, and one for adults. Both are built around a patented deck that can be fitted with an ever-expanding ecosystem of attachments that allow users to rapidly change what the board does. The MorfBoard deck for kids will include attachments that turn the board into a skateboard or a scooter — one board, countless options, endless play. The adult system, which utilizes the same patented technology, will target older kids, adults, and fitness enthusiasts who want to shake up their fitness routine and make working out fun.
“The concept is exciting: the consumer will be able to personalize their board and morph it into whatever they want,” said Dan Westcott, Executive Vice President, JAKKS Pacific. “Kids can customize their boards with different colored wheels, board colors, and even transform it from board to scooter; whereas for adults, we will take a serious workout and turn it into play.”
“This is a perfect time to get MorfBoard in peoples’ hands, and JAKKS is the perfect company to partner with,” said Eitan Kramer, MORF’s creator. “Their new initiative to make fitness fun is what MorfBoard is all about. After launch, we’ll keep working to create new attachments to keep MorfBoard engaging, and to make adults and kids super happy. I hope to be working with JAKKS for a long, long time.”
Both the kid and adult MorfBoard product lines are scheduled to be available at retail in Spring 2018.
About MORF LLC:
Created by world record-holding halfpipe skater and personal trainer Eitan Kramer, MorfBoard is an action sports-inspired mobile fitness system that completely changes how it works — and how you work out — in seconds, turning fitness into play. For more information, please visit: www.morfboard.com, Facebook (Morfboard), Twitter: (@morfboard) and YouTube (Morfboard)
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
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