SANTA MONICA, Calif.--(BUSINESS WIRE)--
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has joined forces with Warner Bros. Consumer Products, on behalf of DC Entertainment, on a multi-year, global licensing deal to manufacture, market and distribute large Action Pose dolls, everyday dress-up and Get Ready for Action-segment items based on the popular DC Super Hero Girls universe.
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Girls will be able to master their Super Hero powers with the DC Super Hero Girls Everyday Dress-Up assortment from JAKKS Pacific. (Photo: Business Wire)
“We’re excited that Warner Bros. Consumer Products, with DC Entertainment, have chosen JAKKS to partner on the all-new DC Super Hero Girls franchise,” said Jill Nordquist, Senior Vice President, JAKKS Pacific. “Our full range of products will inspire kids to break boundaries and to discover their inner hero through play.”
“This groundbreaking franchise continues to expand and we’re thrilled for JAKKS Pacific to join the global licensing program,” said Julian Montoya, Vice President, Global Toys for Warner Bros. Consumer Products. “With its new DC Super Hero Girls toy line inspired by the iconic female DC Super Heroes, kids will be empowered to get into the larger-than-life action.”
JAKKS Pacific’s DC Super Hero Girls line will be available at retailers in Fall 2017.
ABOUT DC SUPER HERO GIRLS
DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC universe during their formative high school years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their unprecedented teenaged introduction. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering their unique abilities, nurturing their remarkable powers and mastering the fundamentals of being a hero.
DC Super Hero Girls is a fun, immersive universe that encourages girls to discover their own super-heroic potential with new animated webisodes, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with author Lisa Yee; and DC continues to create original graphic novels, with writer Shea Fontana – both publishing programs bringing the DC Super Hero Girls universe to life in all-new stories that expand the world from what is featured in the animated content. Fans can discover more at DCSuperHeroGirls.com and through dedicated social media platforms, including YouTube, Facebook and Instagram.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
DC SUPER HERO GIRLS and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s17)
©2017 JAKKS Pacific, Inc. All rights reserved.
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