SANTA MONICA, Calif.--(BUSINESS WIRE)--

Leading U.S. toymaker and consumer products manufacturer JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a multi-year licensing agreement renewal with Disney Consumer Products and Interactive Media in China for merchandise rights for several entertainment properties.

The agreement includes more than 50 Disney entertainment properties such as Disney Princess and Disney Frozen for large doll category, plus new entertainment properties such as Disney’s Moana, Disney’s Beauty and the Beast in the large doll category; several properties for dress-up, role-play, costumes, masks and accessories; along with a deep library of classic and new entertainment properties for Disney Tsum Tsum collectibles, action figures and ride-ons and wagons.

“We are delighted to renew and expand our relationship with Disney China. JAKKS has strategically opened offices in Shanghai as well as in other areas of China, and over the years has grown to better support key licensing opportunities such as this agreement with Disney Consumer Products and Interactive Media. The expansion has allowed us to open new distribution channels, sell direct to retail and focus on the rapid expansion of online sales to increase our footprint in this important and growing market,” said Stephen Berman, Chairman & CEO, JAKKS Pacific.

About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2017 JAKKS Pacific, Inc. All rights reserved.

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