Aurora Mobile Partners with Zhongda Yingcai to Develop New Model of Smart Education

SHENZHEN, China, Aug. 20, 2024 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that it has signed a strategic agreement with Zhongda Yingcai (Beijing) Network Education Technology Co., Ltd. (“Zhongda Yingcai”). Leveraging Aurora Mobile's JPush intelligent push notification solution, the Company will help Zhongda Yingcai's online education platform wangxiao.cn provide intelligent messaging services to better meet users' needs, improve operational efficiency, and jointly promote the innovation of smart education.

With the rapid development of Internet technology, the online education industry has experienced significant growth. As users' expectations for learning experiences continue to rise, Zhongda Yingcai, a leading vocational training service provider in China, remains committed to providing professional, systematic and intelligent vocational training solutions for learners at all levels.

With the JPush solution, Zhongda Yingcai can accurately push differentiated messages and content tailored to the needs of users at different stages of learning, providing them with personalized learning information and course recommendations that they really need. This not only avoids user annoyance, but also increases user stickiness. For example, JPush supports full message lifecycle analysis of users, including message funnel analysis and loss analysis by platform and channel.

Based on real-time monitoring of user dynamics, JPush provides Zhongda Yingcai with post-messaging effect analysis and helps make decisions for push messaging improvements. In addition, JPush provides various message formats, such as notification bar, large text, large picture, notification drawer, full-screen notification, feed, pop-up, and customized formats, which can meet the different app usage habits of users. In addition, with nine available message types, such as customized message, rich media message, in-app reminder, short-video message, and fence message, JPush can meet Zhongda Yingcai's needs to apply appropriate messaging styles according to different user scenarios, thereby achieving a more comprehensive messaging solution and further enhancing user engagement and their passion for learning.

JPush fully supports various operating systems, including Android, iOS, HarmonyOS, QuickApp and Web, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS. Based on its infrastructure with a capacity of over 10 billion daily visits, JPush ensures secure and stable push notification, enabling Zhongda Yingcai to send important information to users in a timely manner, meeting its user engagement needs and providing users with a convenient and efficient learning experience.

The implementation of the JPush solution not only improves the user operation efficiency of Zhongda Yingcai, but also helps it to create a new model of smart education. Zhongda Yingcai provides users with a personalized and intelligent learning experience by integrating its rich teaching resources with the powerful JPush solution, helping users to learn more efficiently and realize their career dreams. Meanwhile, Zhongda Yingcai's extensive teaching resources and user base also provide the Company with a broader application scenario and development space.

The cooperation between Zhongda Yingcai and Aurora Mobile is important for both companies to complement each other's strengths and work together to promote the digital transformation and upgrading of China's vocational education industry. In the future, Aurora Mobile will continue to support Zhongda Yingcai's technology empowerment with its professional technical services and comprehensive product matrix. The two companies will work together to create a new chapter in smart education.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

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