Coffee Holding Co., Inc. and The Jordre Well, LLC Commence Sales of CBD-Infused Coffee Pods

Staten Island, NY, July 26, 2021 (GLOBE NEWSWIRE) -- Coffee Holding Co., Inc. (Nasdaq: JVA) (the "Company"), a leading integrated wholesale coffee roaster and dealer in the United States, today announced that The Jordre Well, LLC ("The Jordre Well"), the Company's 49%-owned hemp and cannabidiol ("CBD") beverage company, has commenced commercial sales of its first CBD-infused line extension for the Company's flagship dark roast Latin espresso brand, Café Caribe, as well as its first CBD-infused line extension for the Company's gourmet coffee brand, Harmony Bay. Additional information can be found on The Jordre Well's website www.thejordrewell.com.

The Jordre Well and the Company's Café Caribe CBD Infused Colombian Coffee Single Serve Pods (the "Café Caribe CBD Coffee Pods"), and Harmony Bay CBD Infused Donut Shop Blend Coffee Single Serve Pods (the "Harmony Bay CBD Coffee Pods") contain 12 coffee pods per box - each single-serving cup containing 25 mg of hemp-derived CBD isolate per serving and are compatible for use with most K-Cups^® Brewers^*. The total package contains 300 mg of hemp-derived CBD isolate from hemp grown in the USA.

The Café Caribe CBD Coffee Pods and the Harmony Bay CBD Coffee Pods are both available for pre-order to customers in 27 states, including Alabama, Alaska, Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Kentucky, Maine, New Jersey, New Mexico, New York, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, and Wyoming on The Jordre Well's website (www.thejordrewell.com). Pre-orders of Café Caribe CBD Coffee Pods and Harmony Bay CBD Coffee Pods are eligible for a 15% discount if customers use discount code "JVA" at checkout.

"In conjunction with the commencement of e-commerce sales, we will begin accepting wholesale orders for the Café Caribe CBD Coffee Pods and the Harmony Bay CBD Coffee Pods from our Company's existing nationwide distribution network for its non-CBD coffee products. We believe we are in a strong position to bring national leadership to the highly fragmented CBD-infused beverage market and intend to launch more high-quality and consistent CBD-infused products in the near future," commented Andrew Gordon, Chief Executive Officer of Coffee Holding Co., Inc.

"We're thankful to all of the consumers who sampled the pilot run products and gave feedback on each coffee's flavoring and richness," added Ian James, Founder and Chief Executive Officer of The Jordre Well. "We fine-tuned our formulas based on consumer sentiment and are proud to officially launch sales of the first two products of many CBD-infused line extensions we are working on with Coffee Holding Co., Inc."

The Company and The Jordre Well are actively working on launching CBD-infused coffee products in both whole bean and ground varieties as soon as possible. They hope to offer CBD-infused line extensions in partnership with Joey Kramer of Aerosmith's Rockin' and Roastin' Coffee.

About Coffee Holding Co., Inc.

Founded in 1971, Coffee Holding Co., Inc. (NASDAQ: JVA) is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offer a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold throughout the United States, Canada, and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

About The Jordre Well, LLC

Based in Columbus, Ohio, The Jordre Well is a functional brand incubator focused on creating innovative, sustainably sourced, CBD-infused beverages for health and wellness-conscious consumers. The Jordre Well's soon-to-be-released brands include its namesake seltzer brand, The Jordre Well, its curated coffee collection, Stephen James, and more. To learn more, visit https://thejordrewell.com/.

Forward-looking statements

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including the Company's outlook on the launch of CBD-infused coffee and functional beverages. Forward-looking statements include statements with respect to our beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties, and other factors, which may be beyond our control, and which may cause our actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. We have based these forward-looking statements upon information available to management as of the date of this release and management's expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, hedging activities, the effect of economic conditions, the effect of the COVID-19 pandemic, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

^*Keurig^® and K-Cup^® are registered trademarks of Keurig Green Mountain, Inc. The Jordre Well, Coffee Holding Company, its affiliates, and beverages are not affiliated with nor approved by Keurig Green Mountain, Inc.

Company Contact

Coffee Holding Co., Inc.

Andrew Gordon

President & CEO

718-832-0800