MGNI Magnite Inc

FanDuel Sports Network Scales Live Sports Monetization with Magnite

FanDuel Sports Network Scales Live Sports Monetization with Magnite

25% YOY Growth in Impressions Served Through Magnite’s SpringServe Video Platform

NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming.

As more viewers shift toward streaming live sports content, FanDuel Sports Network is leaning into Magnite technology to boost monetization of its high-value inventory and preserve the high-quality viewing experience that live sports audiences expect. SpringServe’s advanced ad serving, programmatic, and mediation capabilities help FanDuel Sports Network more effectively manage direct and programmatic demand, maximizing yield and helping advertisers reach engaged sports fans, while Ad Quality and Live Stream Acceleration tools help deliver smarter, more relevant ad experiences.

"Live sports are one of the most powerful formats for engaging audiences, but they also present unique monetization challenges. Magnite’s SpringServe empowers us with the sophisticated tools we need to stay ahead of audience expectations, and has been instrumental in our digital evolution," said Kevin Connelly, Senior Director, Programmatic Sales and Business Development at FanDuel Sports Network. “FanDuel Sports Network is building a smarter, fan-first platform with unmatched scale and flexibility, and that requires ad tech partners who can move just as fast, and Magnite's SpringServe is doing just that,” added Jim Keller, Executive Vice President, Head of Advertising and Sponsorship Sales at FanDuel Sports Network.

“As live sports consumption continues its rapid shift to digital, publishers need agile infrastructure purpose-built for streaming monetization,” said Chris Signore, Group VP, Business Development at Magnite. “FanDuel Sports Network is raising the bar for what innovative, data-driven sports streaming can look like, and we’re proud to continue helping power their growth as they expand their premium streaming footprint.”

“FanDuel Sports Network and Magnite have demonstrated through their collaboration that when biddable live sports is done right, we consistently see media contribute to positive business outcomes. We are constantly seeking out high-quality and direct supply, which the teams have built here,” said Gary Guarnaccia, Head of Investment and Ad Tech at Bayer Healthcare.

According to , digital live sports viewership in the U.S. is projected to grow more than 14% in 2025, driven by cord-cutting and the rise of streaming as the primary destination for sports fans. FanDuel Sports Network’s collaboration with Magnite ensures they are well-positioned to capitalize on this momentum.

About Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Main Street Sports Group

Main Street Sports Group owns FanDuel Sports Network, the nation's leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.

Its 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Main Street Sports Group also has a minority interest in YES Network, the local destination for the New York Yankees and Brooklyn Nets.

Media Contact:

Purpose Worldwide

Alexis Gold



EN
30/07/2025

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Magnite Inc

 PRESS RELEASE

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Bas...

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data services NEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an integration with Acxiom®, the connected data and technology foundation for the world’s leading brands, that establishes Magnite as Acxiom’s first programmatic partner for sell side data activation. Advertisers can a...

 PRESS RELEASE

Magnite to Participate in Upcoming Financial Conferences

Magnite to Participate in Upcoming Financial Conferences NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, today announced that members of its executive team will participate and host investor meetings at the following financial conferences: Rosenblatt 5th Annual Technology Summit – company management will participate in a virtual fireside chat on Monday, August 18 at 11:00 a.m. ETBank of America 2025 Media, Communications & Entertainment Conference in New York City on Wednesday, September 3 – company management wil...

 PRESS RELEASE

Magnite Reports Second Quarter 2025 Results

Magnite Reports Second Quarter 2025 Results Contribution ex-TAC(1) Grows 10% Year-Over-Year Contribution ex-TAC(1) from CTV Grows 14% Year-Over-Year NEW YORK, Aug. 06, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today reported its results of operations for the quarter ended June 30, 2025. Q2 2025 Highlights: Revenue of $173.3 million, up 6% year-over-yearContribution ex-TAC(1) of $162.0 million, up 10% year-over-year, exceeded guidance of $154 to $160 millionContribution ex-TAC(1) attributable to CTV of $71.5 million, up 14% ...

 PRESS RELEASE

Magnite and REMAX Team Up to Power Commerce Media Expansion Across Ons...

Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels Magnite will work with the real estate leader to extend its high-value audiences offsite and unlock new routes for brands to connect with high-intent home buyers NEW YORK, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that , one of the world’s leading franchisors of real estate brokerage services, has selected Magnite as its partner to accelerate the growth of its commerce media business. REMAX will work with Ma...

 PRESS RELEASE

FanDuel Sports Network Scales Live Sports Monetization with Magnite

FanDuel Sports Network Scales Live Sports Monetization with Magnite 25% YOY Growth in Impressions Served Through Magnite’s SpringServe Video Platform NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports co...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch