NEW YORK--(BUSINESS WIRE)--

Morgan Stanley (NYSE: MS) today announced the launch of The Eagles for Impact Challenge, a new program where for each eagle made throughout THE PLAYERS Championship, Morgan Stanley will donate to the Ronald McDonald Family Room at Wolfson Children’s Hospital in Jacksonville, Florida. For more than 40 years, Morgan Stanley has been committed to helping children get a healthy start to life and will be tracking eagles made this week at THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Florida, to give back to the local community.

Morgan Stanley will donate $5,000 for every eagle made, up to $250,000, as part of a grant to renovate, maintain and operate the Ronald McDonald Family Room, including a new garden. Opened in 1993, the Ronald McDonald Family Room offers a respite for families while their children receive care. Local Morgan Stanley employees will also volunteer to help support the families that use the room and provide maintenance as needed for the room and garden.

“We’re proud to be back at THE PLAYERS celebrating great performances by giving back,” said Mandell Crawley, Chief Marketing Officer, Morgan Stanley. “Together with the PGA TOUR, we share a commitment to excellence, performance and giving back and are thrilled to support the Ronald McDonald Family Room this week. We believe capital creates change, and as we deliver on this mission for our clients, our employees are creating change in our communities.”

As a Proud Partner of THE PLAYERS, Morgan Stanley will provide multiple opportunities to follow along as eagles are made, including:

• Broadcasting the entire tournament on the Morgan Stanley building signage in the heart of Times Square. The nearly 460,000 pedestrians in Times Square on any given day will be able to watch the tournament and get updates on the number of eagles made and top player rankings on screens covering 13,000 square feet.
• At TPC Sawgrass, fans will be able to join in on the action and stop by the Morgan Stanley Eagles for Impact Experience to try to make their own eagle in a state-of-the-art golf simulator.
• Golf fans will be able to follow along on social as eagles are made using #EagleUp.

“THE PLAYERS Championship is committed to giving back to the Northeast Florida community, and we’re thrilled that Morgan Stanley has created and committed an additional avenue to generate funds for such a worthwhile and much-needed cause like the Ronald McDonald Family Room at Wolfson Children’s Hospital,” said Jared Rice, executive director of THE PLAYERS. “Our 2,000-plus volunteers, tournament staff and fans are proud to be associated with Eagles for Impact, knowing that thanks to their support of the tournament – and Morgan Stanley’s generosity – children and families in need are being helped in countless ways.”

PGA TOUR superstar and Olympic gold-medalist Justin Rose is an enthusiastic supporter of the program. “My wife Kate and I have a real passion for children’s health, so I’m thrilled to partner with Morgan Stanley in support of this new and exciting Eagles for Impact Challenge. THE PLAYERS is one of the most prestigious championships we play, and the course rewards bold and aggressive shot-making. Making an eagle always feels good, but thanks to Morgan Stanley, this week it will feel even better.”

THE PLAYERS will air May 11-14 on Golf Channel and NBC. Visit www.MorganStanley.com/EagleUp to learn more and follow along on social media using #EagleUp.

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.

About THE PLAYERS Championship

THE PLAYERS Championship annually combines the best field in golf with the world-class venue that is THE PLAYERS Stadium Course at TPC Sawgrass. Morgan Stanley, PwC and Optum are the exclusive Proud Partners of THE PLAYERS. Proceeds from THE PLAYERS benefit Northeast Florida charities and have totaled more than $84 million since the event moved to Ponte Vedra Beach in 1977, including a record $8.5 million generated in 2016. In April 2011, THE PLAYERS announced a new charitable focus, committing to generate $50 million for youth-related charities over 10 years. For more on THE PLAYERS and the surrounding area, visit THEPLAYERSChampionship.com or floridashistoriccoast.com.

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