NATR Nature's Sunshine Products Inc.

Nature’s Sunshine Launches First Integrated Brand Platform

Nature’s Sunshine Launches First Integrated Brand Platform

Pioneers of the modern supplement want you to ‘Be More Earth’ in latest work from Crispin.

LEHI, Utah, March 03, 2025 (GLOBE NEWSWIRE) -- Leading natural health and wellness company Nature’s Sunshine announces today the launch of its new brand platform, “Be More Earth.” In the brand’s first integrated platform created in partnership with media and creative agency Crispin, the spotlight is on Nature’s Sunshine’s storied history of harnessing nature’s healing powers and sharing it with consumers. The entire brand platform and visual design are inspired by the Earth – its uniqueness, natural beauty and restorative power – while honoring over 50 years of sourcing the finest ingredients it has to offer.

“We believe that the Earth has the healing power that all customers deserve. Our new platform, ‘Be More Earth,’ showcases Earth’s magic and differentiates us from the synthetic, imposter ingredients and processes so prevalent within our category,” said Stephanie O’Farrell, Vice President of Marketing at Nature’s Sunshine. “We scour the globe for the best natural ingredients and produce our supplements in our own solar-powered facility—so everyone can experience Earth’s power.”

The new brand tone is rooted in honesty, humility, and awe of what the Earth can do. Nature’s Sunshine lets the ingredients speak for themselves. This comes through in the visual language as well, showcasing purity of elements and ingredients, honesty in real and raw details, and progress in the way that humans are represented in a state of symbiosis with the earth. Illustration was used to express our relationship with Earth beyond the literal, working with artist . 

New work launches March 3rd on Nature’s Sunshine website, email, storefronts and all branded touchpoints, and across paid media including Meta, Pinterest, Reddit, Vox, YouTube, CTV and Influencer. Crispin was responsible for strategy, brand platform and positioning, visual design strategy, web, and media. 

About Nature’s Sunshine

Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today. Additional information about the Company can be obtained at its website, . 

About Crispin

Crispin is a chronically online media and creative agency making brands the conversation. Brands come to us with big ambitions. Call it advertising. Call it what you like. We’ve thought about creating a new name for it altogether, but then you might not know how to find us. Redefining creativity since 1965, we are the original business advisor and stand today as one of the most awarded advertising agencies in history. Visit for more.

Investor Relations:

Gateway Group, Inc.

Cody Slach

1-949-574-3860



EN
03/03/2025

Underlying

To request access to management, click here to engage with our
partner Phoenix-IR's CorporateAccessNetwork.com

Reports on Nature's Sunshine Products Inc.

 PRESS RELEASE

Nature's Sunshine Reports Fourth Quarter and Full Year 2024 Financial ...

Nature's Sunshine Reports Fourth Quarter and Full Year 2024 Financial Results LEHI, Utah, March 11, 2025 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (Nasdaq: NATR) (“Nature’s Sunshine” and/or the “Company”), a leading manufacturer of high-quality herbal and nutritional supplements, reported financial results for the fourth quarter and full year ended December 31, 2024. Fourth Quarter 2024 Financial Summary vs. Same Year-Ago Quarter Net sales were up 8.5% to $118.2 million compared to $108.9 million (up 10.0% in constant currency).GAAP net loss attributab...

 PRESS RELEASE

Nature’s Sunshine Launches First Integrated Brand Platform

Nature’s Sunshine Launches First Integrated Brand Platform Pioneers of the modern supplement want you to ‘Be More Earth’ in latest work from Crispin. LEHI, Utah, March 03, 2025 (GLOBE NEWSWIRE) -- Leading natural health and wellness company Nature’s Sunshine announces today the launch of its new brand platform, “Be More Earth.” In the brand’s first integrated platform created in partnership with media and creative agency Crispin, the spotlight is on Nature’s Sunshine’s storied history of harnessing nature’s healing powers and sharing it with consumers. The entire brand platform and visu...

 PRESS RELEASE

Nature’s Sunshine Sets Fourth Quarter and Full Year 2024 Conference Ca...

Nature’s Sunshine Sets Fourth Quarter and Full Year 2024 Conference Call for Tuesday, March 11, 2025, at 5:00 p.m. ET LEHI, Utah, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (Nasdaq: NATR) (Nature’s Sunshine), a leading manufacturer of high-quality herbal and nutritional supplements, will conduct a conference call on Tuesday, March 11, 2025, at 5:00 p.m. Eastern time (3:00 p.m. Mountain time) to discuss its financial results for the fourth quarter and full year ended December 31, 2024. The company will report its financial results in a press release prior to the con...

 PRESS RELEASE

Nature’s Sunshine Appoints Katie A. May to Board of Directors

Nature’s Sunshine Appoints Katie A. May to Board of Directors LEHI, Utah, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Nature's Sunshine Products, Inc. (Nature's Sunshine) (NASDAQ: NATR), a leading manufacturer of high-quality herbal and nutritional supplements, today announced the appointment of Ms. Katie A. May to its board of directors effective January 30, 2025. Nature's Sunshine's board will now consist of ten directors with nine serving as independent directors. "Katie brings significant experience scaling and leading high-growth B2C, ecommerce and logistics companies," said Richard D. Moss...

 PRESS RELEASE

Nature’s Sunshine Partners with Cirque Series to Push Peaks 2025-2027

Nature’s Sunshine Partners with Cirque Series to Push Peaks 2025-2027 LEHI, Utah, Dec. 03, 2024 (GLOBE NEWSWIRE) -- Nature’s Sunshine Products, Inc. (Nature’s Sunshine) (NASDAQ: NATR), a leading manufacturer of high-quality herbal and nutritional supplements, today announced a new partnership with Cirque Series, the premier mountain race series in the United States.   “We’re honored to team up with this exciting organization as Title Sponsor, to champion athletes exemplifying resilience and strength,” said Kevin Fuller, Global Chief Marketing Office of Nature’s Sunshine. “Together we’re ...

ResearchPool Subscriptions

Get the most out of your insights

Get in touch