NFON continues transformation process and combines sales and marketing in new position of Chief Revenue Officer
 

 

Munich, 13 June 2024 – NFON, a leading European provider of integrated cloud business communications, is continuing its transformation in 2024. The former Chief Commercial Officer (CCO), Gernot Hofstetter, has left the company and this position will not be restaffed. At the same time, NFON is combining the revenue generation process landscapes under the responsibility of a single manager by implementing the position of Chief Revenue Officers (CRO) and has appointed Merano , previously Chief Sales Officer, as CRO with immediate effect. It is thereby strengthening its focus on more dynamic revenue growth and further increases in efficiency with the goal of sustainably profitable development of the company. One of Merano Mettbach’s main tasks will be to develop the future revenue strategy with optimised integration and coordination of marketing, sales, partner operations, and revenue and channel management. By way of this centralisation, NFON will ensure that all departments work efficiently towards shared revenue goals in the future.

Merano Mettbach, Chief Revenue Officer of NFON AG, comments: “Tasks and interfaces will be redefined, while division strategies will be adapted and thus combined in a uniform revenue strategy. In particular, the units directly responsible for our customers and partners need to be bundled, and innovation, efficiency and growth at NFON need to be promoted with targeted initiatives.”

The new position will also further support the three strategic growth pillars of ‘innovative product development’, ‘focus on sales excellence’ and ‘strengthening partnerships’. Under the management of the new CRO, this will allow new revenue sources to be tapped in a more focussed way and existing ones to be optimised. To this end, Merano Mettbach is bringing together a comprehensive view of the entire customer life cycle and thereby ensuring that all customer- and partner-related measures are aimed at maximising revenue at NFON.


Investor Relations contact
NFON AG
Friederike Thyssen
Vice President for Investor Relations & Sustainability
49


cometis AG
Claudius Krause
28
 

Media contact
NFON AG
Thorsten Wehner
Vice President for Public Relations
21


About NFON AG
NFON AG, which is headquartered in Munich, is a leading European provider of integrated cloud business communications. The listed company (Frankfurt Stock Exchange, Prime Standard) with more than 3,000 partners in 18 European countries and eight branches counts more than 55,000 companies among its customers. The NFON portfolio comprises four areas: Business Communications, Integration, Customer Contact and Enablement. With its core product Cloudya, the smart cloud communications platform, NFON offers hassle-free voice calls, simple video conferencing and seamless integration of CRM and collaboration tools for small and medium-sized companies.

All NFON’s cloud services are operated in certified data centres in Germany, with 100% of their energy needs covered by renewable sources. NFON accompanies companies into the future of business communication by offering intuitive communication solutions.




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