Vancouver, British Columbia--(Newsfile Corp. - October 4, 2018) - Peekaboo Beans Inc. (CSE: BEAN) (OTCQB: PBBSF) ("Peekaboo Beans" or the "Company") is pleased to announce the launch of a new Social Retailer program alongside a new robust ecommerce platform. This strategy is focused on modernizing direct selling by unlocking digital and e-Commerce capabilities. The Company aims to leverage these capabilities through omni-channel distribution, resulting in accelerated brand recognition and growth in revenue and is excited to unveil the new website next week.

The Company is shifting from a traditional direct sales model to the more technology-based affiliate style marketing program referred to as "Social Retailing" in order to increase margins, provide better control of the internal supply chain and remove the limitations on where product is sold. The transition will include moving the 1,500 Play Stylists from the direct sales program to its new social selling program. With an already robust social media presence, Peekaboo Beans is positioned well to utilize digital media and technology to spring board the business to new growth.

The new Social Retail program is designed to create mutually beneficial partnerships with brand ambassadors to grow the Company's distribution and sales in North America and worldwide. By leveraging the brand through various channels including social media, blogs and influencers, Peekaboo Beans' reach exponentially expands while affiliates are earning commission for engagement, sales and social interactions. The Company aims to broaden distribution through an omni-channel platform, including major e-commerce sites, host more pop-up boutiques within large retailers, and sell products through social media channels.

Traci Costa, Founder, President and CEO of Peekaboo Beans, commented, "We have assessed our operations, our markets and value-creating opportunities, and are implementing a plan to make it easier for millennial parents to sell our product by leveraging social media, while also making our product accessible to more consumers. This year holds many exciting developments for us and we're excited to unveil our growth plans for the Company. Our commitment has always been to provide consciously-crafted clothes that inspire play, and we know that expanding the reach of our products will help us on our mission."

About Peekaboo Beans Inc.

Peekaboo Beans is a children's apparel brand with a focus on environmentally responsible clothes that are intentionally designed to inspire play. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms, including Instagram and Facebook, as well as online retailers, to maximize revenue and build brand loyalty. The Company works to promote a playful lifestyle for children by designing comfortable clothes that are built to last.

To learn more about Peekaboo Beans, visit: .

On behalf of the Board of Directors,
Peekaboo Beans Inc.

Ms. Traci Costa, President and CEO
(604) 279-2326

For more information, please contact Investor Relations at:

1-866-604-6730

Reader Advisory

This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.