MIAMI--(BUSINESS WIRE)--

Perry Ellis International (PEI) announces a Makeover in Miami giveaway to celebrate its 50th anniversary and give thanks to its loyal customers. The global fashion house culminates its golden anniversary milestone year by rewarding customers this Holiday season and giving back to our communities.

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Perry Ellis International 50th Anniversary Valentine's Getaway Prize Trip to Miami. (Photo: Business Wire)

The prizewinner receives a Valentine's trip to Miami including airfare and hotel accommodations for two, a new wardrobe from Perry Ellis International's signature fashion brands, and a glamorous photo-shoot at its Miami studio featuring a fashion makeover by an expert stylist. The promotion kicks off on Dec. 20, 2017 and runs through Jan. 20, 2018. Enter online at this link http://pery.com/Makeover-in-Miami-Giveaway/index.html or visit our stores located throughout the United States for rules and eligibility.

Enter for a chance to win a fashion-filled trip, valued at $4,950 that includes:

• A Makeover in Miami Giveaway! A Valentine's trip to Miami including airfare and hotel accommodations for two.
• A fashion makeover with an expert stylist featuring a new wardrobe from Perry Ellis International and a glamorous photo-shoot at its Miami studio.
• Enter online at this link http://pery.com/Makeover-in-Miami-Giveaway/index.html or visit our stores located throughout the United States for rules and eligibility.

"Our 50th anniversary is all about giving back to our customers and to the communities who contribute to the success of our fifty-year legacy," said Oscar Feldenkreis, the CEO and President of Perry Ellis International. "We chose to honor this important milestone by rewarding our loyal customers and demonstrating, in the spirit of the Holidays, our commitment to helping those who are among the most in need during this special time." Perry Ellis International will match donations up to $50,000 for disaster relief in partnership with United Way’s Operation Helping Hands. Clothing will also be donated to 50 families in need via the United Way.

PERRY ELLIS INTERNATIONAL REWARDS CUSTOMERS ON ITS 50TH ANNIVERSARY

In honor of this golden Anniversary year, everyone who registers by December 31, 2017 will automatically be upgraded to Gold Level status on the new Customer Rewards Loyalty Program recently announced for the Holidays. The revamped program offers point sharing accumulated across five brands. The participating brands include: Perry Ellis (Perry Perks), Original Penguin (Original Rewards), Cubavera (Good Life Rewards), Laundry by Shelli Segal (Laundry VIP) and Peony & Me (The Luxe List). The program is designed to reward consumers for each purchase and is free to join. There are two levels of the program: Silver status for consumers who earn less than 250 points annually and Gold status for consumers who earn more than 250 points annually through qualifying purchases.

PERRY ELLIS INTERNATIONAL GIVES BACK TO THE COMMUNITY ON ITS 50TH ANNIVERSARY

As part of its 50th anniversary awareness campaign to promote giving back to our communities, PEI has partnered with United Way's Operation Helping Hands to provide donations, food and resources to help families in need during this Holiday season. This philanthropic campaign is continually helping to rebuild lives in communities impacted by recent natural disasters, children and families who still need assistance now more than ever. Perry Ellis will match every customer donation, up to $50,000, and will donate clothing to 50 needy families through United Way's Operation Helping Hands.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to legal residents of the fifty (50) United States, District of Columbia, and Puerto Rico, who are 18 years of age or older at the time of entry. The Giveaway begins at 12:00:01 a.m. EST on December 20, 2017 and ends at 11:59:59 p.m. EST on January 20, 2018. Odds of winning depend on the number of eligible entries received. Void where prohibited. For complete Official Rules, visit http://pery.com/Makeover-in-Miami-Giveaway/giveaway_rules.html Sponsor: Perry Ellis International, Miami, FL 33172.

About Perry Ellis International:

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and most recently Guy Harvey® for performance fishing and resort wear. Additional information on the Company is available at www.pery.com.

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