PNC.A Postmedia Network Canada Corp. A

Driving Dealer Solutions from Postmedia Provides Dealers with a Full Suite of Automotive Marketing Offerings

TORONTO--(BUSINESS WIRE)--

Postmedia Network Inc.’s (“Postmedia”) Driving Dealer Solutions, an automotive Internet marketing solutions provider, offers auto dealers a fully integrated online solution to drive new business, capture more sales opportunities, build and manage their responsive website and convert leads to buyers.

Rebranding the previous Autonet Dealers Solution to Driving Dealer Solutions, the new site has been redesigned for a new look and feel that is visually appealing and easy-to-use for clients. From automotive website creation to customer insights and integrated solutions including SEM and SEO, Driving Dealer Solutions helps dealers effectively reach car buyers, online.

According to Vividata, 46% of Canadians use websites to make purchasing decisions on automobiles*. Clients of the new Driving Dealer Solutions have two website themes to choose from to create professional and responsive auto websites quickly to reach online customers. Each website is optimized for mobile, with unlimited pages, unlimited content and customizable navigation. Driving Dealer Solutions’ newest feature, the content management system platform, is easy to use and allows dealers to log on, update content instantly and be ‘live’ within minutes providing more convenience, flexibility and control of their messaging.

“The positive impact Driving Dealer Solutions can have on auto dealerships is tremendous and showcases our commitment to the continuous development of solutions that meet our clients’ needs and provide them with measureable results,” said Paula Festas, Postmedia’s Chief Revenue Officer. “With a long history of bringing car buyers and dealers together across multiple media, dealers can leverage Postmedia’s expertise and Driving Dealer Solutions’ full marketing solutions offerings.”

Additional features of the fully integrated online solutions include tools such as live chat and manufacturer rebates, the use of analytics to better understand a dealer’s business and audience, new vehicle showrooms including a 360 degree interior and exterior image view as well as add-ons such as SEO and SEM friendly designs for higher visibility on Google, Yahoo! and Bing.

To find out more about how Driving Dealer Solutions can help dealers build professional and responsive websites and generate Internet traffic leads, visit http://www.drivingdealersolutions.ca/en/home.

About Postmedia

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.

*Source: Vividata 2016-Q3, English Canada

EN
28/02/2017

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