HOUSTON--(BUSINESS WIRE)--

PROS^® (NYSE: PRO), a cloud software company powering the shift to modern commerce, has again won placement as a leading price optimization provider on the prestigious Constellation ShortList™ for price optimization solutions. Constellation awarded PROS the distinction as one of nine “solutions to know.”

The PROS pricing platform enables companies to define and implement price optimization strategies that are designed to simultaneously enhance the buying experience, and drive sales and margin growth.

“Price optimization solutions maximize revenue through science, with artificial intelligence, machine learning, predictive analytics and big data to craft a wide swathe of pricing options,” said Constellation Research Founder and Principal Analyst R “Ray” Wang. “The ShortList for Price Optimization combines both B2B and B2C solutions, which we see converging and bringing lessons learned to both markets as the commerce moves to people-to-people. It requires that companies segment their customers, using a variety of attributes and applying math to determine constraints in the optimization process. We often see vendors – and their customers – starting in one market and moving to another, which requires even greater transparency and fluidity to compete.”

“In the digital era, the agility and velocity required to respond to customers across every channel and platform means that companies need a modern commerce strategy to compete and win,” said PROS Chief Marketing Officer Celia Fleischaker. “Organizations are looking to provide their customers with transparent pricing and personalized offers, powered by artificial intelligence and machine learning as the strategic enablers. It’s an honor to again be included on the Constellation ShortList for Price Optimization. We appreciate the role Constellation plays in illuminating the technologies that enable buyers to make informed decisions for their companies.”

Constellation considers the following as threshold criteria for Price Optimization solutions:

• Support multiple pricing models
• Enable complex promotion rules
• Manage price lists
• Prescribe pricing segmentation
• Facilitate markdown scenarios
• Deliver dynamic pricing
• Provide advanced analytics
• Create pricing optimization models
• Collect competitive insights

To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

About Constellation Research

Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation’s analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue, profit realization and modern commerce software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue, profit realization and modern commerce software and its current expectations of the benefits of revenue, profit realization and modern commerce software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue, profit realization and modern commerce software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue, profit realization and modern commerce software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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