PRO PROS Holdings Inc.

All Nippon Airways Advances Digital Transformation Strategy with PROS

® (NYSE: PRO), a provider of that optimize selling in the digital economy, today announced All Nippon Airways (ANA) has selected and implemented SaaS-based PROS Revenue Management Essentials () to better forecast passenger demand and deliver revenue-optimal offers as a next step in its comprehensive digital transformation strategy. With PROS, ANA will utilize this next-generation AI-driven system designed to drive revenue uplift within a scalable solution as it restores its expansive domestic and international networks.

ANA is the largest commercial airline in Japan and a Skytrax 5-Star airline for eight consecutive years. Headquartered in Tokyo, ANA has comprehensive flight networks that include 118 domestic and 82 international routes across Asia, Australia, Europe, and North America (as of December 2019).

“As our networks come back online, will help us to better anticipate changes in passenger demand, adjust pricing, and ultimately maximize revenue,” said Shoichiro Horii, ANA Vice President of Revenue Management. “Migrating to a cloud-based solution and leveraging industry-leading AI-driven guidance from PROS will empower our teams to deliver stronger business results while enabling ANA to remain highly competitive and best positioned to support our long-term growth strategy.”

“Despite the extreme disruption in the airline industry caused by COVID-19, ANA has forged ahead with next steps in its digital transformation,” said , PROS President, Travel. “Establishing a solid revenue management strategy is critical for recovery, and will meet the business needs of ANA today while simultaneously providing the flexibility and foundation it needs for future growth.”

is an edition of and is an AI-powered SaaS solution, allowing for a low barrier to adoption and ultimate flexibility for carriers looking to establish a foundational capability in demand forecasting. It features AI-based forecasting and optimization capabilities to deliver the optimal offer price, every time. As a SaaS-based solution, RM Essentials is scalable and allows airlines to transition smoothly from one PROS edition to the next as its business grows.

“In this current climate, airlines are in a position where demand fluctuations need to be accurately captured within an AI-powered revenue management solution,” continued Yuen. “The agility of AI is what will allow airlines to be confident in their forecasts during this turbulent period, while best positioning them for recovery.”

About PROS

Holdings, Inc. (NYSE: PRO) provides that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

EN
06/10/2020

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