Sanoma has increased its ownership in the Dutch data-driven marketing and cashback service Scoupy

Sanoma Corporation, Press Release, 26 June 2018 at 17:00 CET+1

Sanoma has increased its ownership in the Dutch data-driven marketing and cashback service Scoupy

Sanoma has increased its ownership in the Dutch data-driven marketing and cashback service Scoupy from 72% to 95%. Combined with Sanoma’s strong position in the Dutch online news and data business, Scoupy has a good strategic fit with Sanoma Media Netherlands’ business portfolio.

Net sales of Scoupy were approx. EUR  7 million in 2017. The founding partners of Scoupy continue to hold the remaining 5% of the company. They also continue to work within Scoupy with a focus to further develop the business.

Additional information

Head of IR & CSR, Kaisa Uurasmaa, tel. +358 40 560 5601

Sanoma

Sanoma is a front running media and learning company impacting the lives of millions every day. We provide consumers with engaging content, offer unique marketing solutions to business partners and enable teachers to excel at developing the talents of every child.

With operations in Finland, the Netherlands, Poland, Belgium and Sweden, our net sales totalled EUR 1.4 billion and we employed more than 4,400 professionals in 2017. Sanoma shares are listed on Nasdaq Helsinki.

About Scoupy

As a community for consumers, platform for FMCG companies and, a source of valuable insight Scoupy brings consumers, manufacturers and retailers together. Scoupy has 1.2 million app downloads, more than 3,600,000 scanned receipts from relevant target groups, and a monthly reach of more than one million people.