HARTSVILLE, S.C.--(BUSINESS WIRE)--
With more than 47,000 products competing for attention in the average supermarket, standing out from the crowd is increasingly important. Sonoco (NYSE: SON), one of the largest diversified global packaging companies, is pleased to launch the TruVue® clear can, a revolutionary alternative to the traditional metal can, alongside its first corporate partner, McCall Farms. New Glory Farms Slow-Cooked vegetables were introduced by McCall Farms exclusively in more than 400 Harris Teeter and Ingles stores in the Southeast and Mid-Atlantic States.
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TruVue Chicken Soup (Photo: Business Wire)
Typically, foods like fruits, vegetables, soups and sauces are sold in traditional metal cans in the center of the store, which itself is losing share to the perimeter. The TruVue can enables Sonoco’s customers the unique opportunity to reinvent their brand without reinventing their production process.
The can uses Sonoco’s patented freshlock technology and is made of a highly engineered, multilayer plastic substrate, allowing consumers to see the product inside. It also incorporates an EZ-open lid and metal bottom. TruVue has been commercially tested and proven to withstand the rigors of many retort processes, which demand performance in high- temperature and high-pressure environments, while maintaining its shape and seal integrity. Plus, the TruVue can runs on existing filling equipment currently in use for traditional metal cans, thereby minimizing capital investment while delivering a true merchandising advantage.
The seven varieties of new Glory Farms vegetables use a unique, slow-cooked process that takes three times longer than the normal canned vegetable cooking process. Cooking slower and at lower temperatures locks in the flavors of the vegetables, and the new pop-top can adds convenience to preparing delicious meals and side dishes. Glory Farms Slow-Cooked varieties include: Garbanzo Beans, Pinto Beans, Green Lima Beans, Light Red Kidney Beans, Dark Red Kidney Beans, Great Northern Beans and Blackeye Peas.
About Sonoco
Founded in 1899, Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging and display and packaging supply chain services. With annualized net sales of approximately $5.0 billion, the Company has 20,000 employees working in more than 300 facilities in 35 countries, serving many of the world’s best known brands in some 85 nations. For more information on the Company, visit our website at www.sonoco.com.
About McCall Farms
McCall Farms is one of America’s leading producers of farm-fresh canned vegetables and fruits. Established in 1838, McCall Farms employs over 1,000 people in its 900,000 square foot manufacturing facility and corporate offices in Effingham, S.C. The family-owned and operated company produces a wide variety of high-quality, Southern-style products under four nationally distributed brands: Glory Foods, Margaret Holmes, Peanut Patch and Bruce’s Yams. The new Glory Farms brand will expand distribution in 2017. For more information on new Glory Farms, visit www.gloryfarms.com. For more information on McCall Farms, visit www.mccallfarms.com.
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