OKLAHOMA CITY--(BUSINESS WIRE)--
Fans rejoice as SONIC® Drive-In’s (NASDAQ: SONC) iconic and wildly popular flavors like Cherry Limeade®, Ocean Water® and others are coming to grab-and-go products including Freezer Novelties in stores now, with Frozen Ice Pops, Gelatins, Puddings and Lollipops coming later this Spring.
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SONIC Drive-In's new Frozen Ice Pops, Gelatins and Puddings (Photo: Business Wire)
With more than 3,500 drive-ins serving approximately 3 million guests daily in 45 states, SONIC is known for made-to-order American classics, innovative flavors and personalized service. The addition of grocery store products allows fans to experience their favorite SONIC flavors at home in new and fun ways while also incorporating into recipes and entertaining.
“With the introduction of these new and exciting retail products, we’re keeping SONIC top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” says John Budd, chief strategy and business development officer for SONIC.
The products will be available in retail stores nationwide Spring 2018 through licensing partners including Jel Sert Company (gelatin, pudding mixes and shelf-stable freezer bars), Ziegenfelder (frozen ice pops) and Quality Candy (lollipops and hard candy). The partnerships were brokered by SONIC’s licensing agency, Brand Central.
SONIC is the latest addition to Brand Central’s roster of high-profile food and beverage brands.
To learn more, visit sonicdrivein.com.
About SONIC, America's Drive-In
SONIC, America's Drive-In is the nation's largest drive-in restaurant chain serving approximately 3 million customers every day. Nearly 94 percent of SONIC's 3,500 drive-in locations are owned and operated by local business men and women. For 65 years, SONIC has delighted guests with signature menu items, 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC's Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated $9.5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in their students. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook and Twitter. To learn more about SONIC's Limeades for Learning initiative, please visit LimeadesforLearning.com.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands including: Snyder’s-Lance, Tapatio Hot Sauce, Cap’n Crunch, and more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310-268-1231 or visit www.brandcentralgroup.com.
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