Preliminary results for FY 2024

tonies achieves FY 2024 guidance with substantial revenue growth, profitability in the upper half of guidance range and free cash flow well above EUR 10m

• Group revenue in FY 2024 (preliminary) up by approx. 33% YoY to around EUR 480m (EUR +119m YOY), driven by double-digit growth in all markets
• North America becomes the largest market for tonies in its fourth year of full trading after launch with revenue of EUR 210m (+50% YoY)
• Revenue in the highly profitable DACH region increases by approx. 11% YoY to around EUR 184m due to continued strong consumer demand esp. in Q4 (21% YoY)
• Adjusted EBITDA margin expected to increase by at least three percentage points YoY and to be in in the upper half of the guidance range
• Free cashflow will break even for the first time and come in well above EUR 10m

LUXEMBOURG, 04 February 2025 // tonies SE ("tonies"), the globally leading digital audio platform for children with the award-winning Toniebox, continued its profitable high-growth trajectory in 2024, delivering double-digit growth across all regions. Based on preliminary and unaudited results for the full-year 2024, tonies recorded a very strong overall performance driven by an excellent fourth quarter and fully delivered on its guidance.

Tobias Wann, CEO of tonies, says: "Our strong 2024 performance highlights the global appeal of our product and the dedication of our team worldwide. Once again, we have delivered what we promised for the year. North America’s emergence as our largest market highlights the vast potential for tonies in this region, and we are just getting started. With an exceptionally successful launch in Australia and New Zealand and sustained double-digit growth in France and the UK, and even in our more developed DACH market, we have once again demonstrated the strong demand for our product. We have high ambitions for the years ahead – and I am confident and excited for what’s to come in 2025."

Jan Middelhoff, CFO of tonies, adds: "In 2024, we added another year of profitable hyper-growth to our track record. Our success was mainly driven by a strong fourth quarter in which we increased Group revenue by 41% year-over-year, and DACH revenue by a remarkable 21%. In the fiscal year, we met all of our targets, growing the Group revenue by 33% to around EUR 480 million and revenue in North America to more than EUR 200 million. As planned, we have improved the Group's profitability and expect the adjusted EBITDA margin to be in the upper half of the guidance range, an increase of at least three percentage points compared to the previous year. And we are proud to report that we have reached the free cashflow break-even point just as planned with a free cashflow well above EUR 10 million. This underlines our healthy business model and strong financial position to fund future growth."

Revenue Performance FY 2024

• tonies recorded a very strong business performance across all regions, with Group revenue expected to increase by approx. 33% YoY to around EUR 480 million (FY 2023: EUR 361 million).
• North America revenue grew by approx. 50% YoY to around EUR 210 million, solidifying its position as tonies’ largest region. Growth was driven by significant wholesale expansion, strengthening the brand presence at major retailers.
• The DACH region, despite its established market position, recorded an approx. 11% YoY revenue increase to around EUR 184 million, reflecting strong consumer demand.
• Rest of World revenue rose approx. 55% YoY to around EUR 85 million, led by growth in the UK, France, and the successful launch of tonies in Australia and New Zealand in August 2024.

Revenue Performance Q4 2024

• Group revenue surged by approx. 41% YoY in Q4 2024 to around EUR 238 million, fueled by high consumer demand during the holiday season and key commercial events such as Black Friday and Cyber Monday.
• North America achieved revenue growth of approx. 47% YoY to around EUR 118 million, led by continued wholesale expansion.
• The highly profitable DACH region saw Q4 revenue increase of approx. 21% YoY to around EUR 70 million, demonstrating continued high desire for the brand and tonies´ product portfolio.
• Rest of World revenue grew approx. 59% YoY to around EUR 49 million with strong year end performance in all markets.

Financial Performance FY 2024

• Adjusted EBITDA margin is expected to be in the upper half of the guidance range of 6% to 8%, compared to 4.0% in 2024.
• Free cashflow is expected to come in well above EUR 10 million.

The final audited figures and full-year 2025 guidance will be released alongside the tonies SE Annual Report on April 10, 2025.

tonies will present its full-year 2024 results on Thursday, April 10, 2025. Full details will be provided in due course at: .

Preliminary revenue by region*

 *all figures are preliminary and unaudited

 About tonies

tonies® is the world’s largest interactive audio platform for children with more than 8 million Tonieboxes and more than 100 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.

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This document contains forward-looking statements

Certain statements included in this document are forward-looking statements. Forward-looking statements can typically be identified by the use of words such as "expects", "may", "will", "could", "should", "intends", "plans", "predicts", "envisages" or "anticipates" or other words of similar meaning. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the tonies SE. They are not historical or current facts, nor are they guarantees of future performance.

Disclaimer

By their nature, forward-looking statements involve several risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described in this document. These forward-looking statements speak only as of the date of this announcement. Except as required by any applicable mandatory law or regulation, the tonies SE expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained in this document to reflect any change in the tonies SE's expectations with regard thereto or any change in events, conditions, or circumstances on which any such forward-looking statements are based. Neither tonies SE nor any other person accepts any responsibility for the accuracy of the opinions expressed in this document or the underlying assumptions. For the definition of the alternative performance measures used, please refer to the published management report as of December 31, 2023 and the interim management report as of June 30, 2024.